KONSEP PEMBUATAN COMPANY PROFILE AUDIOVISUAL IKATAN AHLI KESEHATAN MASYARAKAT INDONESIA (IAKMI) SEBAGAI MEDIA KOMUNIKASI ORGANISASI

SYNTIA, DARA (2020) KONSEP PEMBUATAN COMPANY PROFILE AUDIOVISUAL IKATAN AHLI KESEHATAN MASYARAKAT INDONESIA (IAKMI) SEBAGAI MEDIA KOMUNIKASI ORGANISASI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Company Profile is one of the products produced by Public Relations that serves as a medium of information, communication and promotion. The development of technology today is increasingly advanced and rapid, as well as the wider need for information to the public, so that makes companies or organizations want to present information that is effective, accurate and interesting in terms of the appearance and content of the contents therein. The purpose of this study is to create an audiovisual company profile so that it can be an effective attraction, especially in the delivery of information. This research is not just making and producing a company profile, this study also contains evaluations conducted, so that the products produced are effective and in line with the expectations of related parties both internal and external. The form of audiovisual company profile is one of the forms of company profile that is of interest to companies and organizations, because it can be uploaded and accessed anywhere. In addition, audiovisual company profile has several advantages that are not owned by the company profile in printed form, such as saving paper printing costs, and audiovisual company profile is considered more attractive, because it includes many elements including images, sound, music and stories. The Association of Indonesian Public Health Experts (IAKMI) wants the presentation of information that is effective, accurate and interesting in terms of appearance and content of the contents therein. Presentation of information packaged in audiovisual form is very useful for this purpose. The implementation of this audiovisual company profile will be aimed at public health graduates and health professionals who have experience in the field of public health, which will be posted on the official website of IAKMI, IAKMI social media, and on IAKMI activities. Keywords: Public Relations, Communication, Persuasive, Audiovisual, Company Profile Company Profile merupakan salah satu produk yang dihasilkan oleh Public Relations yang berfungsi sebagai media informasi, komunikasi dan promosi. Perkembangan teknologi saat ini semakin maju dan pesat, serta semakin luasnya kebutuhan akan informasi pada masyarakat, sehingga membuat perusahaan atau organisasi menginginkan penyajian informasi yang efektif, akurat dan menarik dari segi tampilan maupun isi konten didalamnya. Tujuan penelitian ini adalah membuat company profile audiovisual agar dapat menjadi daya tarik yang efektif, terutama dalam penyampaian informasi. Penelitian ini tidak hanya sekedar membuat dan memproduksi company profile saja, penelitian ini juga berisikan evaluasi yang dilakukan, agar produk yang dihasilkan efektif dan sesuai ekspektasi dari pihak terkait baik internal maupun eksternal. Bentuk company profile audiovisual menjadi salah satu bentuk company profile yang diminati oleh perusahaan maupun organisasi, karena dapat diunggah dan diakses dimana saja. Selain itu, company profile audiovisual memiliki beberapa keunggulan yang tidak dimiliki oleh company profile dalam bentuk cetak, seperti dapat menghemat biaya percetakan kertas, serta company profile audiovisual dianggap lebih menarik, karena mencakup banyak unsur diantaranya gambar, suara, musik dan cerita. Ikatan Ahli Kesehatan Masyarakat Indoneisa (IAKMI) menginginkan penyajian informasi yang efektif, akurat dan menarik dari segi tampilan maupun isi konten didalamnya. Penyajian informasi yang dikemas dalam bentuk audiovisual dirasa sangat berguna untuk tujuan tersebut. Implementasi dari company profile audiovisual ini, akan ditujukan kepada lulusan kesehatan masyarakat dan tenaga kesehatan yang sudah berpengalaman dalam bidang kesehatan masyarakat, yang akan dimuat pada website resmi IAKMI, media sosial IAKMI, dan pada kegiatan-kegiatan IAKMI. Kata Kunci: Public Relations, Komunikasi, Persuasif, Audiovisual, Company Profile

Item Type: Thesis (S1)
Call Number: SK/42/19/105
NIM: 44217110001
Uncontrolled Keywords: Public Relations, Komunikasi, Persuasif, Audiovisual, Company Profile
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Jan 2020 04:27
Last Modified: 16 Jan 2020 04:27
URI: http://repository.mercubuana.ac.id/id/eprint/53591

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