PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PRODUK AIR MINUM DALAM KEMASAN AQUA

ARYATI, ARYATI (2020) PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PRODUK AIR MINUM DALAM KEMASAN AQUA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to analyze whether brand image quality and customer trust in the loyalty of AQUA bottled water in DKI Jakarta. The object of this research is consumers of mineral water shops in the solar garden of Cengkareng, West Jakarta. This research was conducted on 175 respondents with probability and non-probability techniques, and sample selection using purposive sampling technique, data selection instruments using questionnaires with a Likert scale. Data processing in this study using the PLS ver 3.0 program. The results showed that product image, product quality and customer trust were significant. Keywords: Brand image, Product quality, Customer trust, Product loyalty Tujuan penelitian ini adalah untuk menganalisis apakah citra merek kualitas produk dan kepercayaan pelanggan terhadap loyalitas produk air minum dalam kemasan AQUA di DKI Jakarta. Objek penelitian ini adalah konsumen toko air minerak yang ada di daerah taman surya cengkareng ,jakarta barat. Penelitian ini dilakukan terhadap 175 responden dengan teknik Probability dan Non Probability, dan pemilihan sample dengan teknik Purposive Sampling ,Instrumen pengumpulan data menggunakan koesioner dengan skala likert. Pengolahan data pada penelitian ini menggunakan program PLS ver 3.0. Hasil penelitian menujukan bahwa citra merek,kualitas produk dan kepercayaan pelanggan berpengaruh secara signifikan. Kata kunci : Citra merek, Kualitas produk, Kepercayaan pelanggan, Loyalitas produk

Item Type: Thesis (S1)
NIM: 43114110373
Uncontrolled Keywords: Citra merek, Kualitas produk, Kepercayaan pelanggan, Loyalitas produk
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 15 Jan 2020 04:09
Last Modified: 15 Jan 2020 04:09
URI: http://repository.mercubuana.ac.id/id/eprint/53540

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