Analisis Pengaruh Persepsi Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen

NADHMI, MARSA NAUFAL (2020) Analisis Pengaruh Persepsi Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas produk, kualitas pelayanan terhadap kepuasan konsumen pada perusahaan Kansai Furniture. Responden pada penelitian ini adalah konsumen yang sudah pernah membeli produk Kansai Furniture. Penelitian ini dilakukan terhadap 205 responden, dihitung berdasarkan rumus Hair et al. dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah tehnik PLS (Partial Least Square) melalui software statistik SmartPLS 3. Hasil penelitian ini menunjukkan bahwa persepsi harga berpengaruh positif terhadap kepuasan konsumen, kualitas produk berpengaruh positif terhadap kepuasan konsumen, kualitas pelayanan terhadap kepuasan konsumen kansai furniture. Kata Kunci : Persepsi Harga, Kualitas Produk, Kualitas Pelayanan, Kansai Furniture. This study aims to determine the effect of price perception, product quality, service quality on customer satisfaction in the Kansai Furniture company. Respondents in this study are consumers who have already purchased Kansai Furniture products. This research was conducted on 205 respondents, calculated based on the formula Hair et al. Using a quantitative approach. Analysis of the data used is the PLS (Partial Least Square) technique through SmartPLS 3. The results of this study indicate that the attraction test Price Perception, Product Quality, Service Quality to Kansai Furniture Consumer Satisfaction. Keywords: Price Perception, Product Quality, Service Quality, Kansai Furniture.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 234
NIM/NIDN Creators: 43115010083
Additional Information: Persepsi Harga, Kualitas Produk, Kualitas Pelayanan, Kansai Furniture.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 04 Jan 2022 03:55
Last Modified: 25 Mar 2022 04:10
URI: http://repository.mercubuana.ac.id/id/eprint/53474

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