PREFERENSI PEMILIHAN PRODUK YANG AKAN DI DISTRIBUSIKAN DENGAN MENGGUNAKAN METODE ANALTYHCAL HIERARCHY PROCESS (AHP) PADA PT. KUNCI SUKSES ABADI-TANGERANG

SAPUTRA, ANDES DWI (2020) PREFERENSI PEMILIHAN PRODUK YANG AKAN DI DISTRIBUSIKAN DENGAN MENGGUNAKAN METODE ANALTYHCAL HIERARCHY PROCESS (AHP) PADA PT. KUNCI SUKSES ABADI-TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Determining priorities in product selection is an important business strategy in a company. The company has difficulty in marketing the product so that criteria and selection of superior products are determined with existing alternatives. The purpose of this study is to determine the important factors in selecting product criteria to be more focused, effective and efficient in generating sales and to know the priority of the criteria and product alternatives using the Analytic Hierarchy Process (AHP) method. Priority determination in the selection of focus products is carried out using the AHP method, in which the AHP method is used to determine the best priority of each criterion which has the weight of its respective importance. Based on the results of data processing generated from each criterion, the distribution place is 47%, profit is 16% and the product quality dimension is 13%. Keywords: Product selection, business strategy, AHP. Penentuan prioritas dalam pemilihan produk merupakan salah satu strategi bisnis yang penting dalam suatu perusahaan. Perusahaan mengalami kesulitan dalam memasarkan produk sehingga dilakukan penentuan kriteria dan pemilihan produk unggulan dengan alternatif yang ada. Tujuan penelitian ini adalah mengetahui faktor penting pemilihan kriteria produk agar lebih fokus, efektif dan efisien dalam menghasilkan penjualan serta mengetahui prioritas dari kriteria dan alternatif produk dengan menggunakan metode Analythcal Hierarchy Process (AHP). Penentuan prioritas dalam pemilihan produk focus dilakukan dengan menggunakan metode AHP, dimana metode AHP digunakan untuk menentukan prioritas terbaik dari masing-masing kriteria yang memiliki bobot kepentingan masing-masing. Berdasarkan hasil pengolahan data yang dihasilkan dari masing-masing kriteria adalah tempat pendistribusian 47%, profit 16% dan dimensi kualitas produk 13%. Kata Kunci : Pemilihan produk, Strategi bisnis, AHP.

Item Type: Thesis (S1)
Call Number CD: FT/IND. 20 086
Call Number: ST/16/21/051
NIM/NIDN Creators: 41616110016
Uncontrolled Keywords: Pemilihan produk, Strategi bisnis, AHP
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 322 Relation of The State of Organized Groups/Hubungan Negara dengan Kelompok Sosial yang Terorganisir > 322.3 Business and Industry/Bisnis dan Industri
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Teknik > Teknik Industri
Depositing User: Putra Arsy Anugrah
Date Deposited: 02 Mar 2023 06:29
Last Modified: 02 Mar 2023 06:29
URI: http://repository.mercubuana.ac.id/id/eprint/53276

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