ETNISITAAS DAN KEPEMIMPINAN DALAM FILM "A MAN CALLED AHOK" (studi resepsi khalayak karyawan ber ktp dki jakarta)

SIMORANGKIR, DAVID PARDAMEAN (2020) ETNISITAAS DAN KEPEMIMPINAN DALAM FILM "A MAN CALLED AHOK" (studi resepsi khalayak karyawan ber ktp dki jakarta). S2-Magister thesis, Universitas Mercu Buana Jakarta.

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Abstract

"A Man Called Ahok" is a national film that aired in 2018 and was directed by Putrama Tuta. The film is based on the book "A Man Called # Ahok: A Piece of the Story of Struggle & Sincerity" by Rudi Valinka, which tells the life of Basuki Tjahaja Purnama, or Ahok, in East Belitung. This research seeks to answer the following research questions: 1) What is the audience reception expected by the film maker of "A Man Called Ahok"?; 2) How is the public reception for the film "A Man Called Ahok"?; 3) Are there differences in reception between audiences of Chinese ethnicity and Indigenous ethnicity?; 4) Did the film "A Man Called Ahok" cause a change in the audience's view of Basuki Tjahaja Purnama? This research uses audience reception analysis method with qualitative approach, using data collection techniques of in-depth interview with the film director, Putrama Tuta, as well as online interviews with 20 Jakarta City employees who are divided into four categories, namely: Chinese ethnic men; Chinese ethnic women; Indigenous ethnic men; and, Indigenous ethnic women. The results showed that: 1) The audience reception expected by Putrama Tuta was so that the film could influence children to someday impact society, and that fathers were moved to educate their children as Ahok's father did; 2) Audience reception falls under the Negotiation category; 3) There is no significant difference between audiences of Chinese ethnicity and indigenous ethnicity in terms of the reception of the film "A Man Called Ahok"; 4) The four informant groups did not feel a change in their views of Ahok after watching the film "A Man Called Ahok". The results of this study were analyzed using the perspectives of Encoding-Decoding Theory by Stuart Hall. Keywords: “A Man Called Ahok”, reception analysis, Ahok, Encoding-Decoding Theory “A Man Called Ahok” adalah sebuah film nasional yang tayang pada tahun 2018 dan disutradarai oleh Putrama Tuta dan dibuat berdasarkan pada buku “A Man Called #Ahok: Sepenggal Kisah Perjuangan & Ketulusan” karya Rudi Valinka yang mengisahkan kehidupan Basuki Tjahaja Purnama, atau Ahok, di Belitung Timur. Yang menjadi rumusan masalah dalam penelitian ini adalah sebagai berikut: 1) Bagaimanakah resepsi khalayak yang diharapkan oleh pembuat film “A Man Called Ahok”?; 2) Bagaimana resepsi publik terhadap film “A Man Called Ahok”?; 3) Apakah terdapat perbedaan resepsi antara khalayak beretnisitas Tionghoa dan beretnisitas Pribumi?; 4) Apakah film “A Man Called Ahok” menyebabkan perubahan dalam pandangan khalayak terhadap Basuki Tjahaja Purnama? Penelitian ini menggunakan metode analisis resepsi khalayak dengan pendekatan kualitatif, dan menggunakan teknik pengumpulan data wawancara mendalam dengan sutradara Putrama Tuta dan wawancara online dengan 20 khalayak karyawan ber- KTP DKI Jakarta yang dibagi menjadi empat kategori, yaitu: Laki-laki beretnisitas Tionghoa; Perempuan beretnisitas Tionghoa; Laki-laki beretnisitas Pribumi; dan, Perempuan beretnisitas Pribumi. Hasil penelitian menunjukkan bahwa: 1) Resepsi khalayak yang diharapkan oleh Putrama Tuta adalah agar film tersebut dapat mempengaruhi anak-anak untak menjadi orang yang memiliki dampak pada masyarakat, dan agar para ayah tergerak untuk mendidik anaknya seperti ayah Ahok; 2) Resepsi khalayak termasuk dalam kategori Negosiasi; 3) Tidak terdapat perbedaan signifikan antara khalayak beretnisitas Tionghoa dan beretnisitas pribumi dalam hal resepsi terhadap film “A Man Called Ahok”; 4) Keempat grup informan tidak merasakan adanya perubahan dalam pandangan mereka mengenai Ahok setelah menonton film “A Man Called Ahok”. Hasil penelitian dianalisa menggunakan perspektif Teori Encoding-Decoding oleh Stuart Hall. Kata kunci: “A Man Called Ahok”, analisis resepsi, Ahok, Teori Encoding-Decoding

Item Type: Thesis (S2-Magister)
Call Number: TK/52/19/069
NIM: 55217120009
Uncontrolled Keywords: “A Man Called Ahok”, analisis resepsi, Ahok, Teori Encoding-Decoding
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.4 Journalism/Jurnalisme, Jurnalistik, Pers > 070.48 Journalism Directed to Special Groups/Jurnalistik Disutradarai oleh Kelompok Khusus > 070.486 Occupational and Employee Groups/Kelompok Kerja dan Karyawan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 331 Labor Economics/Ekonomi Perburuhan > 331.2 Conditions of Employment/Kondisi Buruh, Kondisi Pekerja, Kondisi Pegawai, Kondisi Karyawan
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Virda Syifa
Date Deposited: 19 Aug 2020 05:05
Last Modified: 19 Aug 2020 05:05
URI: http://repository.mercubuana.ac.id/id/eprint/53178

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