MENINGKATKAN KUALITAS PELAYANAN JASA INDUSTRI KREATIF PERIKLANAN DENGAN METODE PDCA (KASUS PT KHARISMA ADVERTISING)

DAMAYANTI, NOVITA (2020) MENINGKATKAN KUALITAS PELAYANAN JASA INDUSTRI KREATIF PERIKLANAN DENGAN METODE PDCA (KASUS PT KHARISMA ADVERTISING). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study is to study the users of PDCA methods in improving the quality of creative services in the advertising subsector in PT Charisma Advertising. Quality of service has not been fulfilled due to management factors and agency level of advertising agencies in meeting client needs. With this research, it is hoped that it can emerge due to the quality of corporate governance arrangements in a charismatic environment, advertising can be improved. 80% of client complaints that occur due to Management at PT Kharisma Advertising, the rest types of client complaints are obtained by the facilities, administration / price and technical and non-technical services of PT Kharisma Advertising. Improvements can be made by focusing on the largest type of client complaint, namely management within the company. This concerns client complaints against Kharisma Advertising management having the largest percentage of 80% of the total other types of passenger complaints. Keywords: Services, Advertising, PDCA Method Tujuan penelitian ini adalah untuk mengetahui pengguna metode pdca dalam meningkatkan kualitas pelayanan jasa industry kreatif subsector periklanan di pt kharisma advertising. Kualitas jasa pelayanan belum dapat terpenuhi karena factor management dan tingkat kehandalan karyawan agency periklanan dalam melayani kebutuhan client. Dengan adanya penelitian ini diharapkan permasalahan yang timbul karena kurangnya kualitas layanan tata kelola management perusahaan di lingkungan kharisma advertising dapat diperbaiki.. Dari hasil pengamatan dapat diketahui bahwa hampir 80% keluhan client yang terjadi karena Management pada PT Kharisma Advertising , selebihnya jenis keluhan client dikarenkan oleh fasilitas, administrasi/harga dan pelayanan teknis dan non teknis PT Kharisma Advertising. Perbaikan dapat dilakukan dengan memfokuskan pada jenis keluhan client terbesar yaitu management dalam perusahaan . Hal ini dikarenakan keluhan client terhadap management Kharisma Advertising mempunyai presentase terbesar yaitu 80% dari total jenis keluhan penumpang yang lainnya. Kata Kunci : Pelayanan Jasa ,Periklanan ,Metode PDCA

Item Type: Thesis (S2)
Call Number CD: CD/551. 20 120
Call Number: TM/51/21/112
NIM/NIDN Creators: 55117120118
Uncontrolled Keywords: Pelayanan Jasa ,Periklanan ,Metode PDCA
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri > 338.4 Secondary Industries and Services/Industri dan Jasa Sekunder
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.1 Advertising/Periklanan
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 07 Dec 2022 03:03
Last Modified: 07 Dec 2022 03:03
URI: http://repository.mercubuana.ac.id/id/eprint/52670

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