PUTRI, SHIFA TASYA (2020) REBRANDING PRODUK IKM “LUMER FRESH MILK”. S1 thesis, Univesitas Mercu Buana Jakarta.
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Abstract
IKM Lumer Fresh Milk was established in 2008. Although classified as not long enough, IKM Lumer Fresh Milk is able to produce pure milk products that are not inferior to other competitors (delicious, fresh, pure). However, the lack of knowledge about the importance of brands makes it difficult for IKM Lumer Fresh Milk products to compete with its competitors. Therefore, internal changes are needed (Brand, packaging design, promotion). The rebranding strategy is designed in the form of visual changes to the logo that matches the identity of the Lumer Fresh Milk company, the design of packaging design as the main media and the design of supporting media as product promotion. (increasing awareness), having clear and consistent brand direction, having a packaging design concept and having an attractive promotional media. Keywords: Rebranding, Packaging Design, Promotion, Small and Medium Industries.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 20 010 |
| NIM/NIDN Creators: | 42315010043 |
| Subjects: | 600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait 600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 637 Processing Dairy and Related Products/Pengolahan Produk Susu dan Produk Terkait 600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 637 Processing Dairy and Related Products/Pengolahan Produk Susu dan Produk Terkait > 637.1 Milk Processing/Produksi Susu |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 20 Dec 2021 14:16 |
| Last Modified: | 13 Apr 2022 07:20 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/52572 |
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