MUHAMMAD, MAR'IE (2020) PERANCANGAN REBRANDING LOGO CLOTHING, INNERLIGHT. S1 thesis, Univesitas Mercu Buana Jakarta.
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Abstract
Clothing is a garment production that produces all their own products with their own label as well. However, as we know, targeting consumers needs to highlight one's own identity, in this case the identity or brand image of the Innerlight clothing company. One of the factors that influence society is Logo. In this paper, the writer wants to redesign the Innerlight clothing logo branding because the logo contained in this clothing company is of insufficient value or cannot describe the vision and mission of the company, so that it is less understood by consumers, especially teenagers. By redesigning the logo branding of the clothing company Innerlight, it is hoped that it will be able to convey the values of the company's vision and mission into the form of a Logo Visual Identity. The author hopes that the public can understand the value of the Innerlight clothing company by just looking at its Logo. With this, it is hoped that it will be able to attract people to buy or choose products from the Innerlight clothing company Keywords: Branding, Logo, Clothing Clothing is a garment production that produces all their own products with their own label as well. However, as we know, targeting consumers needs to highlight one's own identity, in this case the identity or brand image of the Innerlight clothing company. One of the factors that influence society is Logo. In this paper, the writer wants to redesign the Innerlight clothing logo branding because the logo contained in this clothing company is of insufficient value or cannot describe the vision and mission of the company, so that it is less understood by consumers, especially teenagers. By redesigning the logo branding of the clothing company Innerlight, it is hoped that it will be able to convey the values of the company's vision and mission into the form of a Logo Visual Identity. The author hopes that the public can understand the value of the Innerlight clothing company by just looking at its Logo. With this, it is hoped that it will be able to attract people to buy or choose products from the Innerlight clothing company. Keywords: Branding, Logo, Clothing
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