PERANCANGAN REBRANDING LOGO CLOTHING, INNERLIGHT

MUHAMMAD, MAR'IE (2020) PERANCANGAN REBRANDING LOGO CLOTHING, INNERLIGHT. S1 thesis, Univesitas Mercu Buana Jakarta.

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Abstract

Clothing is a garment production that produces all their own products with their own label as well. However, as we know, targeting consumers needs to highlight one's own identity, in this case the identity or brand image of the Innerlight clothing company. One of the factors that influence society is Logo. In this paper, the writer wants to redesign the Innerlight clothing logo branding because the logo contained in this clothing company is of insufficient value or cannot describe the vision and mission of the company, so that it is less understood by consumers, especially teenagers. By redesigning the logo branding of the clothing company Innerlight, it is hoped that it will be able to convey the values of the company's vision and mission into the form of a Logo Visual Identity. The author hopes that the public can understand the value of the Innerlight clothing company by just looking at its Logo. With this, it is hoped that it will be able to attract people to buy or choose products from the Innerlight clothing company Keywords: Branding, Logo, Clothing Clothing is a garment production that produces all their own products with their own label as well. However, as we know, targeting consumers needs to highlight one's own identity, in this case the identity or brand image of the Innerlight clothing company. One of the factors that influence society is Logo. In this paper, the writer wants to redesign the Innerlight clothing logo branding because the logo contained in this clothing company is of insufficient value or cannot describe the vision and mission of the company, so that it is less understood by consumers, especially teenagers. By redesigning the logo branding of the clothing company Innerlight, it is hoped that it will be able to convey the values of the company's vision and mission into the form of a Logo Visual Identity. The author hopes that the public can understand the value of the Innerlight clothing company by just looking at its Logo. With this, it is hoped that it will be able to attract people to buy or choose products from the Innerlight clothing company. Keywords: Branding, Logo, Clothing

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 20 091
NIM/NIDN Creators:	42314010042
Uncontrolled Keywords:	Branding, Logo, Clothing
Subjects:	200 Religion/Agama > 230 Christianity, Christian Theology/Teologi Kristen > 232 Jesus Christ, Christology/Yesus Kristus, Kristologi > 232.2 Christ as Logos Word of God/Kristus sebagai Logo Firman Tuhan 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 649 Child Rearing, Child Care, Home Care of Persons with Illness and Disabilities/Mengasuh Anak, Perawatan Orang Sakit dan Orang Lemah di Rumah > 649.4 Child Clothing and Health/Memberi Pakaian dan Kesehatan Anak
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Dede Muksin Lubis
Date Deposited:	20 Dec 2021 08:53
Last Modified:	02 Nov 2023 02:07
URI:	http://repository.mercubuana.ac.id/id/eprint/52538

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