PENGARUH DESTINATION IMAGE, CUSTOMER PERCEIVED VALUE DAN ELECTRONIC WORD OF MOUTH TERHADAP BEHAVIOUR INTENTION (Studi Pada Pengunjung Citra Alam Riverside, Cisarua Bogor)

ALVIYANTI, ALVIYANTI (2020) PENGARUH DESTINATION IMAGE, CUSTOMER PERCEIVED VALUE DAN ELECTRONIC WORD OF MOUTH TERHADAP BEHAVIOUR INTENTION (Studi Pada Pengunjung Citra Alam Riverside, Cisarua Bogor). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The object of this research is to identify how variables of Destination Image, Customer Perceived Value, and Electronic Word of Mouth (E-WOM) influence the variables of Behaviour Intention (study in case visitors of Citra Alam Riverside, Cisarua Bogor). The primary data used in this research are the questionnaires distributed to 200 respondents who has visited Citra Alam Riverside, Cisarua Bogor. Data were analysed by using the application of Partial Least Square (smartPLS 3.0) to analyse the influence between the three variables. The result of this study indicate that Destination Image and Customer Perceived Value have a positive and significant influence towards Behaviour Intention, while the e-WOM have a positive but not significant influence on Behaviour Intention. Keyword : Destination Image, Customer Perceived Value, Electronic-Word of Mouth, Behaviour Intention Objek penelitian ini adalah untuk mengidentifikasi bagaimana variabel Destination Image, Customer Perceived Value dan Electronic-Word of Mouth (E-WOM) mempengaruhi variabel Behaviour Intention (studi dalam kasus pengunjung Citra Alam Riverside, Cisarua Bogor). Data primer yang digunakan dalam penelitian ini adalah kuesioner yang dibagikan kepada 200 responden yang telah mengunjungi Citra Alam Riverside, Cisarua Bogor. Data dianalisis dengan menggunakan aplikasi Partial Least Square (smartPLS 3.0) untuk menganalisis pengaruh antara ketiga variabel. Hasil penelitian ini menunjukkan bahwa Destination Image dan Customer Perceived Value memiliki pengaruh positif dan signifikan terhadap Behaviour Intention, sedangkan e-WOM berpengaruh positif tidak signifikan pada Behavioural Intention. Kata kunci: Destination Image, Customer Perceived Value, Electronic Word of Mouth, Behaviour Intention

Item Type: Thesis (S1)
NIM/NIDN Creators: 43115120116
Uncontrolled Keywords: Destination Image, Customer Perceived Value, Electronic Word of Mouth, Behaviour Intention
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 13 May 2024 02:00
Last Modified: 13 May 2024 02:00
URI: http://repository.mercubuana.ac.id/id/eprint/52490

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