PENGARUH KUALITAS PELAYANAN PERSONAL SELLING KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI PADA PT. INDOLIFE PENSIONTAMA CABANG BINTARO

WAHYUDI, YAVI YAYAK (2019) PENGARUH KUALITAS PELAYANAN PERSONAL SELLING KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI PADA PT. INDOLIFE PENSIONTAMA CABANG BINTARO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study was shown to determine the effect of service quality, personal selling and consumer confidence of consumer decisions in PT Indolife Pensiontama at bintaro , The object in this research isstore consumers indolife pensiontama branch office at bintaro. This research have been conducted toward store consumers indolife pensiontama branch office at bintaro with 95 total respondent. This research used quantitative approach. There search design that have been use discausal research. The data that has been takenis question naire data that has been distributed tostore consumers decision on PT. Indolife Pensiontama breanch office at bintaro. The data analysisth at used in this research is statistical analysis in a form of multiple linear regression with SPSS version 23. The result of this research shows that service quality variable positively and significantly effectto about the Purchase insurance Decision, personal selling variabel positively and significantly effectto about the Purchase insurance Decision, and consumer confidence variable positively and significantly effect to about Purchase insurance Decision In PT. Indolife Pensiontama Branch Office at bintaro. Keyword : service quality, personal selling, and consumer confidence of consumer decisions Penelitian ini ditunjukan untuk mengetahui pengaruh dari variabel kualitas pelayanan, personal selling, kepercayaan konsumen terhadap keputusan pembelian pada PT. Indolife Pensiontama cabang bintaro, Objek penelitian ini adalah nasabah PT. Indolife Pensiontama. Penelitian ini dilakukan terhadap nasabah PT. Indolife Pensiontama cabang bintaro berjumlah 95 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian yang digunakan adalah desain penelitian kausal. Data yang diambil merupakan kuisioner terhadap Nasabah PT Indolife Pensiontama. Analisis data yang digunakan adalah analisis statistic dalam bentuk uji regresi linier berganda dengan aplikasi SPSS versi 23. Hasil penelitian menunjukan bahwa variable Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian asuransi. variabel personal selling berpengaruh positif dan signifikan terhadap Keputusan Pembelian asuransi, variable kepercayaan konsumen berpengaruh positif dan signifikan terhadap Keputusan Pembelian asuransi pada PT. Indolife Pensiontama cabang bintaro. Kata Kunci : Kualitas Pelayanan, Personal Selling, Kepercayaan Konsumen, terhadap Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 563
NIM: 43115110277
Uncontrolled Keywords: Kualitas Pelayanan, Personal Selling, Kepercayaan Konsumen, terhadap Keputusan Pembelian
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 29 Nov 2019 07:04
Last Modified: 07 Jan 2020 07:22
URI: http://repository.mercubuana.ac.id/id/eprint/52383

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