PENGARUH PERSEPSI HARGA , LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI DEPARTEMENT STORE

SEPTIANINGSIH, GITA (2020) PENGARUH PERSEPSI HARGA , LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI DEPARTEMENT STORE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Research, discussion of price perception, location, and service quality in predicting potential purchasing decisions at the sun shop. The data used in this research is secondary data. The data of this study were taken from the questionnaire filled in by the audience based on gender and age. The object of this research is Matahari Department Store. Based on the purposive sampling method, the independent variables in this study are price perception, location and service quality. While the dependent variable is the potential for purchasing decisions at the Matahari department store. The analysis technique used in this research is descriptive statistics and logistic regression analysis using the PLS version 2.0 program. The results of this study indicate that Price Perception, Location, Service Quality affects the potential for purchasing decisions. Keywords: Price Perception, Location, Service Quality, and Purchasing Decisions Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Harga, Lokasi, dan Kualitas pelayanan dalam memprediksi potensi keputusan pembelian di matahari store. Data yang digunakan dalam penelitian ini adalah data skunder. Data penelitian ini diambil dari kuisoner yang di isi oleh audience berdasarkan jenis kelamin dan umur. Objek penelitian ini adalah Matahari Department Store. Berdasarkan metode purposive sampling, diperoleh variabel independen dalam penelitian ini adalah persepsi harga , lokasi dan kualitas pelayanan. Sedangkan variabel dependen yaitu potensi keputusan pembelian di matahari department store. Teknik analisis yang digunakan dalam penelitian ini adalah statistik deskriptif dan analisis regresi logistik menggunakan program PLS versi 2.0.Hasil penelitian ini menunjukan bahwa Persepsi Harga , Lokasi , Kualitas Pelayan berpengaruh terhadap potensi keputusan pembelian. Kata Kunci : Persepsi Harga , Lokasi , Kualitas Pelayanan, dan Keputusan Pembelian

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 468
Call Number:	SE/31/21/107
NIM/NIDN Creators:	43116110407
Uncontrolled Keywords:	Persepsi Harga , Lokasi , Kualitas Pelayanan, dan Keputusan Pembelian
Subjects:	200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan > 381.1 Retail Trade/Perdagangan Ritail, Pasar 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Putra Arsy Anugrah
Date Deposited:	19 Jul 2022 04:18
Last Modified:	19 Jul 2022 04:18
URI:	http://repository.mercubuana.ac.id/id/eprint/52258

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