PERANCANGAN INFOGRAFIS KAMPANYE SOSIAL PELECEHAN WANITA DI JALAN CATCALLING

JUNAEDI, ACHMAD (2019) PERANCANGAN INFOGRAFIS KAMPANYE SOSIAL PELECEHAN WANITA DI JALAN CATCALLING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

From time to time sexual harassment on the "Catalling" road continues to increase, making women very vulnerable to become victims of crime. Various movements to stop sexual harassment campaigns continue to be voiced both on social media and directly down the road to providing and educating teenagers. In voicing the campaign of sexual harassment the author took the theme #StopPelecehanPerempuanDiJalan aims to support the action of sexual harassment campaign. In the motion video animation graphic #StopPelecehanPerempuanDiJalan contains information, messages and invitations. Starting from the understanding of "Catalling", the impact that is felt up to the entrapment of the applicable law. It aims to facilitate the audience to receive messages properly. This campaign is collaborating with the Lentera Sintas Indonesia community to develop material to make it better and easier for the audience to understand. Key Word : campaign, video, motion graphic, catcalling Dari waktu ke waktu pelecehan seksual di jalan “Catcalling” terus meningkat sehingga membuat perempuan sangat rentan menjadi korban kejahatan (victim of crime). Berbagai gerakan aksi kampanye stop pelecehan seksual pun terus disuarakan baik dalam media sosial maupun turun langsung ke jalan untuk memberikan dan mengedukasi para remaja. Dalam menyuarakan kampanye pelecehan seksual penulis mengambil tema #StopPelecehanPerempuanDiJalan bertujuan untuk mendukung aksi kampanye pelecehan seksual. Dalam video animasi motion graphic #StopPelecehanPerempuanDiJalan berisikan info, pesan dan ajakan. Mulai dari pemahaman “Catcalling”, dampak yang dirasakan sampai jeratan hukum yang berlaku. Hal tersebut bertujuan memudahkan audiens untuk menerima pesan dengan baik. Kampanye ini bekerjasama dengan komunitas Lentera Sintas Indonesia untuk mengembangkan materi agar menjadi lebih baik dan mudah dipahami oleh audiens. Kata Kunci : kampanye, video, motion graphic, catcalling

Item Type: Thesis (S1)
Call Number: SDSK/23/19/002
NIM: 42314010010
Uncontrolled Keywords: kampanye, video, motion graphic, catcalling
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.9 Political Campaigns/Kampanye Politik
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 07 Nov 2019 03:21
Last Modified: 07 Nov 2019 03:21
URI: http://repository.mercubuana.ac.id/id/eprint/51892

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