PENGARUH E-WOM, FASILITAS, DAN MOTIVASI TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL RIAU DAN KEPULAUAN RIAU

PUSPITASARI, PUTRI (2020) PENGARUH E-WOM, FASILITAS, DAN MOTIVASI TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL RIAU DAN KEPULAUAN RIAU. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to discuss what are the influences that affect the interest of visiting generation z Indonesian Muslims to visit halal tourism in Riau and Riau Islands. Independent variables obtained from the pre-survey results are Electronic Word Of Mouth (EWOM), Facilities and Motivation. While the dependent variable is Visiting Interest. The object of this research is Generation Z Muslim Indonesia as many as 140 respondents and the sampling technique using purposive sampling. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results showed that the E-WOM, Facilities and Motivation variables had a positive influence and significant on the interest in visiting generation Z of Indonesian Muslims. Keywords: Electronic Word Of Mouth (EWOM), Facilities, Motivation, Visiting Interest, Riau and Riau Islands Halal Tourism, Generation Z Muslims, Indonesian Tourists Penelitian ini bertujuan untuk membahas mengenai pengaruh apa saja yang mempengaruhi minat berkunjung generasi z muslim Indonesia untuk berkunjung ke wisata halal Riau dan Kepulauan Riau. Variabel independen yang didapatkan dari hasil pra survei yaitu Electronic Word Of Mouth (EWOM), Fasilitas dan Motivasi. Sedangkan variabel dependennya yaitu Minat Berkunjung. Objek penelitian ini adalah Generasi Z Muslim Indonesia sebanyak 140 responden dan Teknik pengambilan sampel menggunakan Purposive sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian menunjukkan bahwa variabel E-WOM, Fasilitas dan Motivasi memiliki pengaruh positif dan signifikan terhadap minat berkunjung generasi Z Muslim Indonesia Kata kunci :Electronic Word Of Mouth (EWOM), Fasilitas, Motivasi, Minat Berkunjung, Wisata Halal Riau dan Kepulauan Riau, Generasi Z muslim, Wisatawan Indonesia

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 313
Call Number:	SE/31/21/224
NIM/NIDN Creators:	43116010259
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api > 385.3 Facilities/Fasilitas-fasilitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.92 Travelers/Turis, Wisatawan, Pelancong
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Putra Arsy Anugrah
Date Deposited:	14 Apr 2022 02:47
Last Modified:	14 Apr 2022 02:47
URI:	http://repository.mercubuana.ac.id/id/eprint/51781

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