PENGARUH PERSEPSI NILAI, KEPUASAN KONSUMEN DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG TOKOPEDIA (Studi Kasus Pada Konsumen Tokopedia Jakarta dan Tangerang)

PRAMESWARI, NADA (2020) PENGARUH PERSEPSI NILAI, KEPUASAN KONSUMEN DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG TOKOPEDIA (Studi Kasus Pada Konsumen Tokopedia Jakarta dan Tangerang). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine: (1) the effect of perceived value on repurchase interest in Tokopedia, (2) the effect of consumer satisfaction on repurchase interest in Tokopedia, (3) the effect of E-WOM on repurchase interest in Tokopedia. This study uses quantitative methods and the sampling method in this study is to use the Incidental Sampling method, the sample is 120 who have made purchases at shops in Jakarta and Tangerang areas. The method used in this research is PLS 3.0. The results of this study indicate that Value Perceptions, Customer Satisfaction, and E-WOM affect Repurchase Interest on Tokopedia. This is evidenced by the results of the validity test, reliability test and hypothesis testing which also shows the significant value of the three independent variables that support the hypothesis. Keywords: perceived value, customer satisfaction, E-WOM, interest in repurchasing, SEM Penelitian ini bertujuan untuk mengetahui: (1) pengaruh persepsi nilai terhadap minat pembelian ulang pada tokopedia, (2) pengaruh kepuasan konsumen terhadap minat pembelian ulang pada tokopedia, (3) pengaruh E-WOM terhadap minat pembelian ulang pada tokopedia. penelitian ini menggunakan metode kuantitatif dan metode pengambilan sampel dalam penelitian ini adalah menggunakan metode Incidental Sampling, sampelnya berjumlah 120 yang pernah melakukan pembelian pada tokopedia di area Jakarta dan Tangerang. Metode yang digunakan dalam penelitian ini adalah PLS 3.0. Hasil penelitian ini menunjukan bahwa Persepsi Nilai, Kepuasan Konsumen, dan E-WOM berpengaruh terhadap Minat Pembelian Ulang pada Tokopedia. Hal ini dibuktikan dari hasil uji validitas, uji reabilitas dan uji hipotesis juga menunjukan nilai signifikan dari tiga varibael bebas yang mendukung hipotesis. Kata kunci: persepsi nilai, kepuasan konsumen, E-WOM, minat pembelian ulang, SEM

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 435
Call Number: SE/31/21/162
NIM/NIDN Creators: 43116010143
Uncontrolled Keywords: persepsi nilai, kepuasan konsumen, E-WOM, minat pembelian ulang, SEM
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.4 Thought, Thinking, Reasoning, Intuition, Value, Judgment/Pemikiran, Pertimbangan, Penalaran, Intuisi, Nilai, Pendapat > 153.45 Value/Nilai
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.1-380.9 Standard Subdivisions of Commerce, Communications, Transportation/Subdivisi Standar Dari Perdagangan, Komunikasi, Transportasi > 380.1 Commerce (Trade)/Perdagangan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 18 Jul 2022 02:14
Last Modified: 18 Jul 2022 02:14
URI: http://repository.mercubuana.ac.id/id/eprint/51727

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