POLA KOMUNIKASI KOMUNITAS JARINGAN PENGUSAHA NASIONAL (JAPNAS) KOTA BANDUNG DALAM MEMPERTAHANKAN EKSISTENSINYA

FAUZIAH, NAJMATUL (2019) POLA KOMUNIKASI KOMUNITAS JARINGAN PENGUSAHA NASIONAL (JAPNAS) KOTA BANDUNG DALAM MEMPERTAHANKAN EKSISTENSINYA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Communities are generally formed because there are similarities, visions and missions owned by the people who join them. Bandung City National Entrepreneurs Network. The Association of Entrepreneurs with the objective of establishing Japnas, Helps the growth of the Indonesian economy, by purchasing our own products. Japnas Bandung was established in 2018. This research is how the communication pattern of the Bandung National Entrepreneur Network community in maintaining its existence. This research uses a qualitative approach with descriptive methods. Data collection techniques using interviews, observation and documentation. In research using communication patterns used are one-way communication, namely Japnas website, two-way media whatsapps group, and multi-directional communication occurs during face-to-face meetings such as annual events, branch meetings, annual meetings, iftar together, halal bi halal and meetings weekly / monthly. In addition, the Japnas in Bandung uses descriptive communication, prescriptive communication (Giving Instructions). Keywords: Communication Patterns, Community, Japnas Kota Bandung Komunitas pada umumnya terbentuk karena ada kesamaan, visi dan misi yang dimiliki para orang-orang yang bergabung didalamnya. Jaringan Pengusaha Nasional Kota Bandung. Perkumpulan Pengusaha yang Tujuan berdirinya Japnas, Membantu pertumbuhan perekonomian Indonesia, dengan Bela Beli Produk kita sendiri. Japnas kota Bandung pun berdiri pada tahun 2018. Penelitian ini Bagaimana pola komunikasi komunitas Jaringan Pengusaha Nasional kota Bandung dalam mempertahankan eksistensinya. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Dalam penelitian menggunakan pola komunikasi yang digunakan adalah komunikasi satu arah yaitu website japnas , dua arah media whatapps group, dan komunikasi multi arah terjadi pada saat pertemuan tatap muka seperti acara tahunan, Musyawarah Cabang, Rapat Tahunan, Buka Puasa Bersama, halal bi halal dan Rapat mingguan/bulanan. Selain itu, di dalam Japnas Kota Bandung menggunakan komunikasi deskriptif, komunikasi Preskriptif (Memberi Petunjuk). Kata kunci: Pola Komuniasi, Komunitas, Japnas Kota Bandung

Item Type: Thesis (S1)
Call Number CD: FK/PR. 19 380
Call Number: SK/42/21/078
NIM/NIDN Creators: 44216110136
Uncontrolled Keywords: Pola Komuniasi, Komunitas, Japnas Kota Bandung
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.6 Cooperation and Networks/Kerja Sama dan Jaringan Antar Perpustakaan > 021.65 Network, Systems, Consortia/Jaringan, Sistem, Konsorsium Antar Perpustakaan
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Rifky
Date Deposited: 21 Mar 2023 07:15
Last Modified: 21 Mar 2023 07:15
URI: http://repository.mercubuana.ac.id/id/eprint/51293

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