PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya)

AFRIATI, NUR ELSAH (2019) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HAL JUDUL.pdf

Download (1MB) | Preview
[img]
Preview
Text (ABSTRAK)
4. ABSTRAK.pdf

Download (328kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

Download (282kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

Download (247kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (269kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (414kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (278kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (232kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (230kB) | Preview
[img] Text (BAB I)
10. BAB 1.pdf
Restricted to Registered users only

Download (430kB)
[img] Text (BAB II)
11. BAB 2.pdf
Restricted to Registered users only

Download (382kB)
[img] Text (BAB III)
12. BAB 3.pdf
Restricted to Registered users only

Download (415kB)
[img] Text (BAB IV)
13. BAB 4.pdf
Restricted to Registered users only

Download (450kB)
[img] Text (BAB V)
14. BAB 5.pdf
Restricted to Registered users only

Download (272kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (321kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN (1).pdf
Restricted to Registered users only

Download (510kB)

Abstract

This research aims to know the influence of price perseption, product quality, and promotion on the interest in repurchasing product prochiz at PT. Mulia Boga raya in west Jakarta region. The total numbers of all respondents are 90 customers. The sample has been selected by using purposive sampling method in which the sample collection technique is done based on certain considetarion. The result of the research shows that the price perseption and product quality has positive and significant influence to the interest in repurchasing product prochiz at PT. Mulia Boga Raya. And promotion has no positive and significant influence to the interest in repurchasing product prochiz. Keywords : price perseption, product quality, promotion, interest and repurchasing. Penelitian ini untuk mengetahui pengaruh persepsi harga, kualitas produk, dan promosi terhadap minat pembelian ulang keju prochiz di PT. Mulia Boga Raya di wilayah Jakarta Barat. Jumlah total semua responden adalah 90 customer. Sampel dipilih dengan menggunakan metode purposive sampling dimana teknik pengumpulan sampel dilakukan berdasarkan pertimbangan tertentu. Hasil penelitian ini menunjukan bahwa variabel persepsi harga, dan kualitas produk berpengaruh positif dan signifikan terhadap minat pembelian ulang. Dan Promosi tidak berpengaruh positif dan signifikan terhadap minat pembelian ulang. Kata kunci : persepsi harga, kualitas produk, promosi, minat pembelian ulang

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 181
NIM: 43114120106
Uncontrolled Keywords: persepsi harga, kualitas produk, promosi, minat pembelian ulang
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 10 Oct 2019 02:38
Last Modified: 10 Oct 2019 07:44
URI: http://repository.mercubuana.ac.id/id/eprint/51245

Actions (login required)

View Item View Item