PENGARUH STORE ATMOSFER, KERAGAMAN PRODUK DAN LOKASI, TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Matahari Departement Store Yang Berlokasi di DKI Jakarta)

FEBRIANTO, FAJAR (2019) PENGARUH STORE ATMOSFER, KERAGAMAN PRODUK DAN LOKASI, TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Matahari Departement Store Yang Berlokasi di DKI Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (112kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. ABSTRAK.pdf

Download (102kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

Download (109kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

Download (140kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (148kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (104kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (128kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (140kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (98kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (268kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (407kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (346kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (621kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (145kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (161kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (527kB)

Abstract

This study aims to test the role of store atmosphere, diversity products and location of the decision the purchase of consumers the Matahari Department Store. The data used was primary data using a questionnaire on the consumer of Matahari Department Store. Data analyzed use structural positive and equation a model (SEM) by using partial least square (Smartpls 3.0). This research using design research explanation with the methods quantitative opulation in this research is consumers visit to have once transact to the sun the department store in jakarta and the sample of the in this research was 117 respondents .The result of research showed that there are store atmosphere have a positive influence and significant of the decision the purchase of consumers Matahari Department Store, diversity products have a positive influence and significant of the decision the purchase of consumers Matahari Department Store and location having influence positive and significant of the decision the purchase of consumers the sun the department store. A state of relationship influence most powerful is diversity products have a positive and significant of the decision the purchase of consumers Matahari Department Store of 39.9 %. Keyword : Store Atmosphere, Diversity of Products, location, Purchase Decision Penelitian ini bertujuan untuk menguji peran dari store atmosfer, keragaman produk dan lokasi terhadap keputusan pembelian Konsumen Matahari Departemen Store. Data yang digunakan adalah data primer dengan menggunakan kuesioner pada konsumen Matahari Departemen Store. Data dianalisis menggunakan Structural positif dan Equation Model (SEM) dengan menggunakan Partial Least Square (smartPLS 3.0). Penelitian ini menggunakan rancangan penelitian penjelasan dengan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen yang berkunjung dan pernah bertransaksi ke Matahari Departemen Store di DKI Jakarta dan jumlah sampel dalam penelitian ini adalah 117 responden. Hasil dari penelitian menunjukan bahwa terdapat store atmosfer memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen Matahari Departemen Store, keragaman produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen Matahari Departemen Store serta lokasi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen Matahari Departemen Store. Jalur yang menyatakan hubungan pengaruh paling kuat adalah keragaman produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen Matahari Departemen Store sebesar 39.9%. Kata Kunci: Store Atmosfer, Keragaman Produk, Lokasi, Keputusan Pembelian.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 286
NIM: 43114120312
Uncontrolled Keywords: Store Atmosfer, Keragaman Produk, Lokasi, Keputusan Pembelian.
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Dede Muksin Lubis
Date Deposited: 07 Oct 2019 07:16
Last Modified: 21 Oct 2019 01:57
URI: http://repository.mercubuana.ac.id/id/eprint/51129

Actions (login required)

View Item View Item