HAMDANIL, RUDI (2019) PENGARUH PERSEPSI RISIKO, DAN KUALITAS INFORMASI TERHADAP KEPERCAYAAN DAN IMPLIKASINYA TERHADAP MINAT BELI DI SITUS OLX.co.id. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to examine and analyze the Influence of Risk Perception, and the Quality of Information on Trust and Its Implications for Interest in Buying on the Online Buying and Selling site OLX.co.id. This study uses respondents from the University of Mercubuana who have done online buying and selling transactions. By using purposive sampling as a sampling technique so that 220 respondents were obtained as samples. The approach used in this study is the Structural Equation Model (SEM) with the LISREL (Linear Structural Relationship) analysis tool. The results of hypothesis testing indicate that the quality of information has a significant influence on trust, the quality of information has a significant influence on buying interest, and trust influences buying interest. The research model tested in this study was able to meet the criteria for testing the feasibility of the model. Keywords: Online Buying, OLX, Buying Intention, Trust, Perceived Risk, Information Quality. Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Persepsi Risiko, dan Kualitas Informasi Terhadap Kepercayaan dan Implikasinya Terhadap Minat Beli Di situs jual beli Online OLX.co.id.. Penelitian ini menggunakan responden mahasiswa Universitas Mercubuana yang khususnya pernah melakukan transaksi jual beli online. Dengan menggunakan purposive sampling sebagai teknik penentuan sampel sehingga diperoleh 220 responden sebagai sampel. Pendekatan digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis LISREL (Linear Structural Relationship). Hasil pengujian hipotesis menunjukkan bahwa kualitas informasi memiliki pengaruh signifikan terhadap kepercayaan, kualitas informasi memiliki pengaruh signifikan terhadap minat beli, dan kepercayaan berpengaruh terhadap minat beli. Model penelitian yang diuji dalam penelitian ini mampu memenuhi kriteria pengujian kelayakan model. Kata Kunci: Jual beli Online, OLX, Kepercayaan, Persepsi Risiko, Kualitas Informasi, Minat beli.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 534 |
| NIM/NIDN Creators: | 43114110134 |
| Uncontrolled Keywords: | Jual beli Online, OLX, Kepercayaan, Persepsi Risiko, Kualitas Informasi, Minat beli. |
| Subjects: | 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 28 Nov 2021 16:39 |
| Last Modified: | 28 May 2022 02:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/50991 |
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