STRATEGI MANAJEMEN PENYIARAN PADA PROGRAM TALKSHOW METRO ICARE DI METRO TV

NERISSA, NADHIRA (2019) STRATEGI MANAJEMEN PENYIARAN PADA PROGRAM TALKSHOW METRO ICARE DI METRO TV. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
01.HALAMAN JUDUL.pdf

Download (111kB) | Preview
[img]
Preview
Text (ABSTRAK)
04.ABSTRAK.pdf

Download (83kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
02.LEMBAR PERNYATAAN.pdf

Download (3MB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
03.LEMBAR PERSETUJUAN SKRIPSI, TANDA LULUS SIDANG & PENGESAHAN PERBAIKAN SKRIPSI.pdf

Download (8MB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
05.KATA PENGANTAR.pdf

Download (198kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
06.DAFTAR ISI.pdf

Download (26kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
08.DAFTAR GAMBAR.pdf

Download (21kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
09.DAFTAR LAMPIRAN.pdf

Download (21kB) | Preview
[img] Text (BAB I)
10.BAB 1.pdf
Restricted to Registered users only

Download (118kB)
[img] Text (BAB II)
11.BAB 2.pdf
Restricted to Registered users only

Download (261kB)
[img] Text (BAB III)
12.BAB 3.pdf
Restricted to Registered users only

Download (115kB)
[img] Text (BAB IV)
13.BAB 4.pdf
Restricted to Registered users only

Download (399kB)
[img] Text (BAB V)
14.BAB 5.pdf
Restricted to Registered users only

Download (280kB)
[img] Text (DAFTAR PUSTAKA)
15.DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (248kB)
[img] Text (LAMPIRAN)
16.LAMPIRAN.pdf
Restricted to Registered users only

Download (820kB)

Abstract

The production team has an important role in the success of a television program and they are responsible for the production phase, starting from preproduction, production and post-production. It is not an easy thing for them to maintain the quality of the program so that the audience will be interested and gets a high program rates. The production team should have a perfect design concept to be applied while producing a television program. The rating of Metro Icare is classified low. The purpose of this study is to determine the application of management strategy in Metro Icare. The theory that used in this study is theory of a broadcast media management strategy which includes 4 functions of management, namely planning, organizing, actuating, and controlling. This study uses a qualitative approach with descriptive type. The method to collecting the data is by doing an observation and in depth interview with producer executive, producer, creative, and production assistant. Based on the results of research by researchers in the field, in order to improve the program rating, the internal team made several innovations, such as adding hosts, applying gimmicks, changing studio settings, holding interactive quizzes, and establishing a good communication process within the team. Innovations that applied by internal teams have a positive impact on the development of program rates. Previously, in the episode "Gaya Hidup Jaman Now: Kerja Sambil Ngopi" which aired on September 16, 2018 received a rating of 0.1 and share 1.0, but after applying this change, the rating increased to 0.5 and share 4.0 in the episode "Pentingnya Nutrisi dalam Masa Pra Kehamilan" which aired on December 9, 2018. Keyword : Strategy, Management, Talkshow, Audience, Rating Tim produksi memiliki peran yang penting dalam keberhasilan sebuah program dan bertanggungjawab mulai dari proses pra-produksi, produksi, hingga pasca-produksi. Bukan suat hal yang mudah bagi tim produksi untuk mempertahankan program yang ditayangkan agar tetap diminati khalayak dan memiliki rating tinggi. Tim produksi harus memiliki konsep perancangan untuk diaplikasikan dalam memproduksi suatu program. Rating program Metro Icare tergolong rendah. Tujuan dari penelitian ini adalah untuk mengetahui penerapan fungsi strategi manajemen pada program Metro Icare. Teori yang digunakan dalam penelitian ini adalah teori strategi manajemen media penyiaran yang mencakup 4 fungsi manajemen penyiaran, yaitu planning, organizing, actuating, dan controlling. Penelitian ini menggunakan pendekatan kualitatif dengan tipe deskriptif. Metode yang digunakan yaitu metode observasi dan wawancara dengan eksekutif produser, produser, kreatif, serta asisten produksi. Berdasarkan hasil penelitian peneliti di lapangan, demi meningkatkan rating program, tim internal melakukan beberapa inovasi, seperti penambahan jumlah host, pengaplikasian gimmick, perubahan setting studio, mengadakan kuis interaktif, serta terjalinnya proses komunikasi yang baik di dalam tim. Inovasiinovasi yang diaplikasikan oleh tim internal berdampak positif pada perkembangan rating. Sebelumnya, pada episode “Gaya Hidup Jaman Now: Kerja Sambil Ngopi” yang tayang pada 16 September 2018 mendapatkan rating 0.1 dan share 1.0, tetapi setelah mengaplikasikan perubahan ini, rating meningkat menjadi 0.5 dan share 4.0 pada episode “Pentingnya Nutrisi dalam Masa Pra Kehamilan” yang tayang pada tanggal 9 Desember 2018. Kata kunci : Strategi, Manajemen, Talkshow, Khalayak, Rating

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 19 017
Call Number: SK/41/19/025
NIM: 44115010120
Uncontrolled Keywords: Strategi, Manajemen, Talkshow, Khalayak, Rating
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.234 Motion Pictures, Radio, Television/Gambar Bergerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 25 Sep 2019 05:52
Last Modified: 23 Oct 2019 04:41
URI: http://repository.mercubuana.ac.id/id/eprint/50887

Actions (login required)

View Item View Item