PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT BELI ULANG SATE TAICHAN GORENG (STUDI KASUS PADA SATE TAICHAN GORENG DI GADING SERPONG BOULEVARD)

PUTRA, RINO DARMA (2019) PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT BELI ULANG SATE TAICHAN GORENG (STUDI KASUS PADA SATE TAICHAN GORENG DI GADING SERPONG BOULEVARD). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study was to determine the effect of Price, Service Quality, and Location of the Sate Taichan Goreng Repurchase Intention at Gading Serpong Boulevard. The subjects in this study were consumers of Sate Taichan Goreng at Gading Serpong Boulevard. The sample used in this study was 108 respondents. The sampling technique uses convenience sampling. By using a quantitative descriptive approach. The data analysis used was statistical analysis in the form of Structural Equation Model - Partial Least Square. The results of this study indicate that the price has a significant positive effect on Sate Taichan Goreng Repurchase Intention. Service Quality did not have a significant positive effect on the Sate Taichan Goreng Repurchase Intention and Location had a significant positive effect on Sate Taichan Goreng Repurchase Intention. Keyword: Price, Service Quality, Location, Repurchase Intention, Sate Taichan Goreng at Gading Serpong Boulevard Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Pelayanan, dan Lokasi terhadap Minat Beli Ulang Sate Taichan Goreng di Gading Serpong Boulevard. Subjek pada penelitian ini adalah konsumen Sate Taichan Goreng di Gading Serpong Boulevard. Sampel yang digunakan dalam penelitian ini adalah sebanyak 108 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Model – Partial Least Square. Hasil penelitian ini menunjukkan bahwa Harga berpengaruh positif dan siginifikan terhadap Minat Beli Ulang Sate Taichan Goreng. Kualitas Pelayanan tidak berpengaruh positif dan siginifikan terhadap Minat Beli Ulang Sate Taichan Goreng dan Lokasi berpengaruh positif dan siginifikan terhadap Minat Beli Ulang Sate Taichan Goreng. Kata Kunci : Harga, Kualitas Pelayanan, Lokasi, Minat Beli Ulang, Sate Taichan Goreng di Gading Serpong Boulevard

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 090
NIM/NIDN Creators: 43115010312
Uncontrolled Keywords: Harga, Kualitas Pelayanan, Lokasi, Minat Beli Ulang, Sate Taichan Goreng di Gading Serpong Boulevard
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 24 Nov 2021 15:11
Last Modified: 05 Apr 2022 04:52
URI: http://repository.mercubuana.ac.id/id/eprint/50820

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