ANALISIS PENGARUH WEBSITE QUALITY, ELECTRONIC WORD OF MOUTH (E-WOM) DAN NEW PRODUCT KNOWLEDGE TERHADAP IMPULSIVE BUYING DI TOKOPEDIA

RATUPURWA, FRIZKA APRITYA (2019) ANALISIS PENGARUH WEBSITE QUALITY, ELECTRONIC WORD OF MOUTH (E-WOM) DAN NEW PRODUCT KNOWLEDGE TERHADAP IMPULSIVE BUYING DI TOKOPEDIA. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (69kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. ABSTRAK.pdf

Download (103kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
4. LEMBAR PERNYATAAN.pdf

Download (333kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

Download (181kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (107kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (115kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (105kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (103kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (99kB) | Preview
[img] Text (BAB I)
10. BAB 1 PENDAHULUAN.pdf
Restricted to Registered users only

Download (811kB)
[img] Text (BAB II)
11. BAB 2 KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS.pdf
Restricted to Registered users only

Download (578kB)
[img] Text (BAB III)
12. BAB 3 METODE PENELITIAN.pdf
Restricted to Registered users only

Download (505kB)
[img] Text (BAB IV)
13. BAB 4 HASIL PENELITIAN DAN PEMBAHASAN.pdf
Restricted to Registered users only

Download (858kB)
[img] Text (BAB V)
14. BAB 5 KESIMPULAN DAN SARAN.pdf
Restricted to Registered users only

Download (115kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (508kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (602kB)

Abstract

This study aims to examine and analyze the influence of website quality, electronic word of mouth (e-wom) and new product knowledge together to consumer decisions to do impulsive buying on Tokopedia. The question in this research is quantitative descriptive approach. The population in this study were students of Mercu Buana University with a sample of 400 respondents who had carried out unplanned online shopping transactions on Tokopedia and asked for help through questionnaires. Sampling was done using purposive sampling method. Analysis data using testing instrument, classical assumption test, descriptive statistical analysis, consideration coefficient analysis, coefficient of determination analysis (R²) and hypothesis testing. Based on the analyze results of site quality factors positive and significant effect on impulsive buying on Tokopedia. Electronic word of mouth (e-wom) factor has a positive and significant effect on impulsive purchases on Tokopedia. New products knowledge is positive and significant factor in impulsive buying on Tokopedia. Website quality factor, electronic word of mouth (e-wom) and new product knowledge simultaneously have a positive and significant effect on Impulse buying on Tokopedia. Shared donations of website quality, word of mouth (e-wom) and knowledge of new products on Impulsive buying at Tokopedia are lower than other variables that are not studied. Keywords: impulsive buying, website quality, electronic word of mouth, new product knowledge Penelitian ini bertujuan menguji dan menganalisis pengaruh website quality, electronic word of mouth (e-wom) dan new product knowledge bersama-sama terhadap keputusan konsumen melakukan impulsive buying di Tokopedia. Pendekatan dalam penelitian ini adalah pendekatan deskriptif kuantitatif. Populasi dalam penelitian ini yaitu mahasiswa Universitas Mercu Buana dengan jumlah sampel 400 responden yang pernah melakukan transaksi belanja online secara tidak terencana di Tokopedia dan diminta pendapatnya melalui kuesioner. Pengambilan sample dilakukan dengan metode purposive sampling. Analisis data menggunakan pengujian instrumen, uji asumsi klasik, analisis statistik deskriptif, analisis koefisien korelasi, analisis koefisien determinasi (R²) dan uji hipotesis. Berdasarkan hasil analisis faktor website quality berpengaruh positif dan signifikan terhadap impulse buying di Tokopedia. Faktor electronic word of mouth (e-wom) berpengaruh positif dan signifikan terhadap impulsive buying di Tokopedia. Faktor new product knowledge berpengaruh positif dan signifikan terhadap impulsive buying di Tokopedia. Faktor website quality, electronic word of mouth (e-wom) dan new product knowledge secara simultan berpengaruh positif dan signifikan terhadap Impulsive buying di Tokopedia. Sumbangan bersama faktor website quality, electronic word of mouth (e-wom) dan new product knowledge pada Impulsive buying di Tokopedia adalah lebih rendah dibandingkan dengan variabel lain yang tidak diteliti. Kata Kunci: impulsive buying, website quality, electronic word of mouth, new product knowledge

Item Type: Thesis (S2)
Call Number CD: CD/551. 19 074
Call Number: TM/51/19/118
NIM: 55114120144
Uncontrolled Keywords: impulsive buying, website quality, electronic word of mouth, new product knowledge
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.67 Wide Area Network (WAN)/Wide Area Network > 004.678 Internet (World Wide Web)/Internet
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.752 Blogs/Blog, Web Blog
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 28 Aug 2019 04:24
Last Modified: 10 Jan 2020 03:49
URI: http://repository.mercubuana.ac.id/id/eprint/50475

Actions (login required)

View Item View Item