PENGARUH SIKAP KEWIRAUSAHAAN, INOVASI DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA PADA INDUSTRI GARMEN (CV. CELBYM DAN YEIKO) TESIS

FAUZI, MOHAMAD (2020) PENGARUH SIKAP KEWIRAUSAHAAN, INOVASI DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA PADA INDUSTRI GARMEN (CV. CELBYM DAN YEIKO) TESIS. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the relationship between entrepreneurial attitudes, innovation and creativity on business success. The object of this research lies in the company CV. Celbym and Yeiko engaged in the garment industry. All variables in the study were calculated using a questionnaire with a 5-point Likert scale of 74 respondents with SPSS 24 software. The technique used in this study was the validity test, reliability test, classic assumption test, hypothesis test, multiple regression analysis test and correlation matrix between dimension. The results show that entrepreneurship, innovation and creativity have a significant effect on business success. Keywords: Entrepreneurship Attitude, Innovation, Creativity, Business Success Penelitian ini bertujuan mengetahui hubungan antara sikap kewirausahaan, inovasi dan kreativitas terhadap keberhasilan usaha. Objek penelitian ini terletak pada perusahaan CV. Celbym dan Yeiko yang bergerak dibidang industri garmen. Semua variabel yang ada pada penelitian dihitung menggunakan kuesioner dengan skala Likert 5 poin sebanyak 74 responden dengan software SPSS 24. Teknik yang digunakan pada penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, uji analisis regresi berganda dan matriks korelasi antar dimensi. Hasil menunjukkan bahwa sikap kewirausahaan, inovasi dan kreativitas berpengaruh secara signifikan terhadap keberhasilan usaha. Kata kunci : Sikap Kewirausahaan, Inovasi, Kreativitas, Keberhasilan Usaha

Item Type: Thesis (S2)
Call Number CD: CD/551. 20 035
Call Number: TM/51/21/049
NIM/NIDN Creators: 55117110197
Uncontrolled Keywords: Sikap Kewirausahaan, Inovasi, Kreativitas, Keberhasilan Usaha
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.3 Imagination, Imagery, Creativity/Daya Khayal, Imajinasi, Kreativitas > 153.35 Creativity/Kreativitas
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 322 Relation of The State of Organized Groups/Hubungan Negara dengan Kelompok Sosial yang Terorganisir > 322.3 Business and Industry/Bisnis dan Industri
600 Technology/Teknologi > 600. Technology/Teknologi > 608 Inventions and Patents/Inovasi, Penemuan dan Paten
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 15 Nov 2021 06:57
Last Modified: 22 Apr 2022 07:39
URI: http://repository.mercubuana.ac.id/id/eprint/50254

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