FAUZI, MOHAMAD (2020) PENGARUH SIKAP KEWIRAUSAHAAN, INOVASI DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA PADA INDUSTRI GARMEN (CV. CELBYM DAN YEIKO) TESIS. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the relationship between entrepreneurial attitudes, innovation and creativity on business success. The object of this research lies in the company CV. Celbym and Yeiko engaged in the garment industry. All variables in the study were calculated using a questionnaire with a 5-point Likert scale of 74 respondents with SPSS 24 software. The technique used in this study was the validity test, reliability test, classic assumption test, hypothesis test, multiple regression analysis test and correlation matrix between dimension. The results show that entrepreneurship, innovation and creativity have a significant effect on business success. Keywords: Entrepreneurship Attitude, Innovation, Creativity, Business Success Penelitian ini bertujuan mengetahui hubungan antara sikap kewirausahaan, inovasi dan kreativitas terhadap keberhasilan usaha. Objek penelitian ini terletak pada perusahaan CV. Celbym dan Yeiko yang bergerak dibidang industri garmen. Semua variabel yang ada pada penelitian dihitung menggunakan kuesioner dengan skala Likert 5 poin sebanyak 74 responden dengan software SPSS 24. Teknik yang digunakan pada penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, uji analisis regresi berganda dan matriks korelasi antar dimensi. Hasil menunjukkan bahwa sikap kewirausahaan, inovasi dan kreativitas berpengaruh secara signifikan terhadap keberhasilan usaha. Kata kunci : Sikap Kewirausahaan, Inovasi, Kreativitas, Keberhasilan Usaha
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