PERANCANGAN WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN KUALITAS DESIGN INTERFACE TOKO ONLINE MENGGUNAKAN ANALISIS QUALTY FUNCTION DEPLOYMENT (QFD) (Studi Kasus di Toko Online Atikah’s Closet)

ATIKAH, ATIKAH (2021) PERANCANGAN WEBSITE E-COMMERCE SEBAGAI UPAYA PENINGKATAN KUALITAS DESIGN INTERFACE TOKO ONLINE MENGGUNAKAN ANALISIS QUALTY FUNCTION DEPLOYMENT (QFD) (Studi Kasus di Toko Online Atikah’s Closet). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of information technology especially in Internet, Internet is a global network that combines computer networks from the whole world, which allows communication and interaction between each other in the whole world. So, a rapid internet technology development will support the implementation of e-commerce system in selling product. The purpose of this thesis is to design an e-commerce website called Atikah's Closet Online Shop that accomodates various needs of the customer. The method that is being used by the writer is to do a structured analysis using a cluster of phases, called systems development life cycle (SDLC). Among various model of SDLC, waterfall model is chosen. Waterfall system development method is a cluster of activities that is done in system development, starting from problem identification, customer needs analysis, implementation designing, integration, system test, application and conservation. This model offers a software making method in a more realistic way. By the means of waterfall model, in this research will be done in 5 analysis steps, 1) Planning, 2) Analysis, 3) Designing, 4) Implementation, and 5)Testing in e-commerce system designing. In addition, Quality Function Deployment (QFD) analysis is done to recognize the customer's need for the design and website requirements required so that the website design can match the customer's needs The result of Atikah's Closet website program that is planned is already in accordance with the needs of the customer, based on the test result of the system, shows that the design characteristic which is needed for the fullfillment of the customer needs has been fullfilled. And the evaluation of the new system could increase the performance of Atikah's Closet Online Shop and hopefully could also increase the shop's sales. Keywords : Website, Quality Function Deployment, E-commerce designing, SDLC, Waterfall Model Perkembangan teknologi informasi terutama dibidang internet, Internet merupakan jaringan global yang menyatukan jaringan komputer diseluruh dunia, sehingga memungkinkan terjalinnya komunikasi dan interaksi antara satu dengan yang lain diseluruh. Sehingga perkembangan teknologi internet yang sangat pesat dapat mendukung penerapan sistem e-commerce dalam penjualan produk. Tujuan Tugas Akhir ini adalah untuk merancang website e-commerce Toko Online Atikah’s Closet yang sesuai dengan kebutuhan pelanggan. Metode yang di gunakan penulis adalah dengan melakukan analisis terstruktur menggunakan serangkaian fase, yang disebut systems development life cycle (SDLC), Dari beberaapa model SDLC yang ada, dipilih Waterfall Model. Metode pengembangan sistem waterfall merupakan urutan kegiatan/aktivitas yang dilakukan dalam pengembangan sistem mulai dari penentuan masalah, analisis kebutuhan, perancangan implementasi, integrasi, uji sistem, penerapan dan pemeliharaan. Model ini menawarkan cara pembuatan perangkat lunak secara lebih nyata. Melalui model waterfall pada penelitian ini akan dilakukan tahapan analisis yang terdiri dari 5 tahap, yaitu: (1) Planning; (2) Analysis; (3) Design; (4) Implementasi (5) Testing dalam perancangan sistem E-commercce. Selain itu analisis Quality Function Deployment (QFD) dilakukan mengenali kebutuhan pelanggan terhadap desain serta persyaratan website yang dibutuhkan sehingga desain website sesuai dengan kebutuhan pelanggan Hasil rancangan website Atikah’s Closet yang dirancang telah sesuai dengan kebutuhan pelanggan ,berdasarkan hasil pengujian pada sistem menunjukkan karakteristik desain yang diperlukan untuk memenuhi kebutuhan pelanggan telah terpenuhi. Dan sistem baru juga dinilai dapat meningkatkan kinerja dari onlineshop Atikah’s Closet dan diharapkan dapat meningkatkan penjualan dan kepuasan pelanggan Online Shop Atikah’s Closet Keywords : Website , Quality Function Deployment, Perancangan Ecommerce, SDLC, Waterfall Model

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