AKTIVITAS PROMOSI PARIWISATA PULAU PAHAWANG KABUPATEN PESAWARAN LAMPUNG

KHOIRUNISA, ANIS (2019) AKTIVITAS PROMOSI PARIWISATA PULAU PAHAWANG KABUPATEN PESAWARAN LAMPUNG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Pahawang Island Lampung has an amazing underwater beauty. The island, located in the Pesawaran Regency of Lampung Province, is well known to the public at home and abroad. The community knows Pahawang Island as a paradise for nemo fish, because its amazing underwater beauty makes it known to the public. This study aims to determine the extent of Pahawang Island promotion activities in attracting tourists. Researchers use concepts from Philip Kotler and Basu Swasta and Irawan. The thing to pay attention to is what promotion is done so that promotions can attract consumers. Pahawang Island Festival is a form of promotion conducted by the Pesawaran District Government to attract existing tourists. In addition, the use of social media and advertising accompanies the form of promotion that the Government does. Researchers used a qualitative approach and used qualitative descriptive. Based on the results of the study, researchers can conclude that the promotional activities carried out are good enough and there are still some who are less than optimal in carrying out tourism promotion programs. Keywords: Promotion, Promotional Activities, Travelers Pulau Pahawang Lampung memiliki keindahan bawah laut yang sangat menabjubkan. Pulau yang terletak di Kabupaten Pesawaran Provinsi Lampung ini sudah dikenal masyarakat luas dalam negeri maupun luar negeri. Masyarakat mengenal Pulau Pahawang sebagai surganya ikan-ikan nemo, karena keindahan bawah lautnya yang menabjubkan membutnya dikenal masyarakat luas. Penelitian ini bertujuan untuk mengetahui sejauh mana aktivitas promosi Pulau Pahawang dalam menarik wisatawan. Peneliti menggunakan konsep dari Philip Kotler dan Basu Swasta dan Irawan. Metodologi yang digunakan dalam penelitian adalah kualitatif. Festival Pulau Pahawang menjadi salah satu bentuk promosi yang dilakukan Pemerintah Kabupaten Pesawaran guna menarik wisatawan yang ada. Selain itu penggunaan social media dan periklanan menyertai bentuk promosi yang Pemerintah lakukan. Peneliti menggunakan pendekatan kualitatif dan menggunakan deskriptif kualitatif. Metodologi Berdasarkan dari hasil penelitian, peneliti dapat menyimpulkan bahwa aktivitas promosi yang dilakukan sudah cukup baik dan masih terdapat beberapa yang kurang maksimal dalam melaksanakan program promosi wisata. Kata Kunci: Promosi, Aktivitas Promosi, Wisatawan

Item Type: Thesis (S1)
Call Number CD: FK/MCA. 19 126
NIM: 44314010019
Uncontrolled Keywords: Promosi, Aktivitas Promosi, Wisatawan
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 24 Jul 2019 01:23
Last Modified: 09 Jan 2020 07:09
URI: http://repository.mercubuana.ac.id/id/eprint/49851

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