PENGARUH ATTITUDE, SUBJECTIVE NORMS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTION TO BOOKING HOTEL (STUDI KASUS PENGGUNA APLIKASI TRAVELOKA.COM)

ZANE, MOLISA DWI (2019) PENGARUH ATTITUDE, SUBJECTIVE NORMS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTION TO BOOKING HOTEL (STUDI KASUS PENGGUNA APLIKASI TRAVELOKA.COM). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to identity the influence of Attitude, Subjective Norms and Perceived Behavioral Control on Traveloka.com application users. The subjects in this study were consumer who used the Traveloka.com application in booking hotels. The sample used in this study was 140 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS. The results of this study showed Attitude has a significant positive effect on the intention to booking hotel. Subjective Norms have a significant positive effect on the intention to booking hotel and Perceived Behavioral Control has a significant positive effect on the intention to booking hotel. Keyword: Attitude, Subjective Norms, Perceived Behavioral Control, Intention to Booking Hotel,, Traveloka.com application Penelitian ini untuk mengetahui pengaruh Attitude, Subjective Norms dan Perceived Behavioral Control terhadap Intention to Booking Hotel pada pengguna aplikasi Traveloka.com. Subjek pada penelitian ini adalah konsumen yang menggunakan aplikasi Traveloka.com dalam membooking hotel. Sampel yang digunakan dalam penelitian ini adalah sebanyak 140 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa Attitude berpengaruh positif siginifikan terhadap intention to booking hotel. Subjective Norms berpengaruh positif siginifikan terhadap intention to booking hotel dan Perceived Behavioral Control berpengaruh positif siginifikan terhadap intention to booking hotel. Kata Kunci : Attitude, Subjective Norms, Perceived Behavioral Control, Intention to Booking Hotel, Aplikasi Traveloka.com

Item Type: Thesis (S1)
NIM: 43115010195
Uncontrolled Keywords: Attitude, Subjective Norms, Perceived Behavioral Control, Intention to Booking Hotel, Aplikasi Traveloka.com
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 26 Jun 2019 05:14
Last Modified: 26 Jun 2019 05:14
URI: http://repository.mercubuana.ac.id/id/eprint/49139

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