BARSISKA, ASTRY INTAN (2019) HUBUNGAN ANTARA PATRIOTISME KONSTRUKTIF DENGAN KEPUTUSAN UNTUK MEMBELI SEPATU PRODUK IMPOR PADA MAHASISWA KELAS KARYAWAN DI UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to find out whether there is a relationship between Constructive Patriotism and the Decision to Buy Shoes for Imported Products at Employee Class Students at Mercu Buana University. Sampling was done by Random Sampling technique with 371 subjects. The measuring instrument in this study is the scale of Constructive Patriotism which is arranged based on the dimensions of Schatz and Staub (1999) and the Buying Decision scale compiled by Kotler (2009). Each has a reliability of 0.669 for constructive patriotism scale and 0.757 for the scale of buying decision. The results obtained showed a value of r = 0.028 with a significance of 0.587> 0.05, which means that there was no relationship between patriotism and the decision to buy shoes for imported products in the employee class at Mercu Buana University. Keywords: Patriotism, Buying Decision, Import Shoes Penelitian ini bertujuan untuk mengetahui apakah ada hubungan antara Patriotisme Konstruktif dengan Keputusan Membeli Sepatu Produk Impor pada Mahasiswa Kelas Karyawan di Universitas Mercu Buana. Pengambilan sampel dilakukan dengan tehnik Random Sampling dengan jumlah subjek sebanyak 371 orang. Alat ukur pada penelitian ini adalah skala Patriotisme Konstruktif yang disusun berdasarkan dimensi dari Schatz dan Staub (1999) dan skala Keputusan Membeli disusun oleh Kotler (2009). Masing-masing memiliki reliabilitas sebesar 0,669 untuk skala patriotisme konstruktif dan 0,757 untuk skala keputusan membeli. Hasil penelitian yang diperoleh menunjukan nilai r = 0,028 dengan signifikansinya 0,587 > 0,05 yang artinya tidak ada hubungan antara patriotisme dengan keputusan untuk membeli sepatu produk impor pada mahasiswa kelas karyawan di Universitas Mercu Buana. Kata kunci : Patriotisme, Keputusan Membeli, Sepatu Impor
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FP/PSI. 19 128 |
| NIM/NIDN Creators: | 46113120067 |
| Uncontrolled Keywords: | Patriotisme, Keputusan Membeli, Sepatu Impor |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi > 100.1-100.9 Standard Subdivisions of Philosophy and Psychology/Subdivisi Standar Dari Filsafat dan Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Virda Syifa |
| Date Deposited: | 06 Mar 2019 06:47 |
| Last Modified: | 09 May 2022 04:46 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/47308 |
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