PENGARUH E-COMMERCE, KEPERCAYAAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ( Studi kasus Lazada )

HERMAWAN, ARDI (2019) PENGARUH E-COMMERCE, KEPERCAYAAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN ( Studi kasus Lazada ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study to determine the effect of e-commerce, trust and lifestyle of online purchasing decisions on online sites Lazada located in the Jakarta area. Sampling technique in this research is Probability sampling. Respondents in this study were 112 respondents who were randomly selected. To test the validity, reliability and hypothesis testing using SPSS23 application. The result of analysis shows that from three hypothesis have significant effect. The results showed that e-commerce has a significant effect on online purchasing decisions on lazada, trust does not significantly influence online purchasing decisions lazada and lifestyle has no significant effect on the online purchasing decision lazada. Keywords: E-Commerce, Trust, Lifestyle and Purchase Decision Penelitian ini untuk mengetahui pengaruh e-commerce, kepercayaan dan gaya hidup terhadap keputusan pembelian online pada situs online Lazada yang berada di wilayah Jakarta. Teknik pengambilan sampel dalam penelitian ini yaitu Probability sampling. Responden dalam penelitian ini sebanyak 112 responden yang yang di pilih secara acak. Untuk menguji validitas, reliabilitas dan pengujian hipotesis menggunakan aplikasi SPSS23. Hasil analisis menunjukkan bahwa dari tiga hipotesis berpengaruh signifikan. Hasil penelitian menunjukkan bahwa ecommerce berpengaruh signifikan terhadap keputusan pembelian online pada lazada, kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian online lazada dan gaya hidup tidak berpengaruh signifikan terhadap keputusan pembelian online lazada. Kata kunci : E-Commerce, Kepercayaan, Gaya Hidup dan Keputusan Pembelian

Item Type: Thesis (S1)
NIM: 43110120062
Uncontrolled Keywords: E-Commerce, Kepercayaan, Gaya Hidup dan Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 08 Feb 2019 06:24
Last Modified: 08 Feb 2019 06:24
URI: http://repository.mercubuana.ac.id/id/eprint/47077

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