ENGARUH PERSEPSI HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN SEWA GUDANG (Studi Kasus Pada Kawasan Industri Marunda Center Bekasi)

ANGELIA, ANGELIA (2019) ENGARUH PERSEPSI HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN SEWA GUDANG (Studi Kasus Pada Kawasan Industri Marunda Center Bekasi). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The industrial sector acts as a leader sector, as industrial development can spur and lift the development of other sectors such as trade, agriculture or the service sector. This study aims to examine and analyze the influence of price perceptions, location and promotion of warehouse lease decisions in Marunda Center Area. The research method used in this research is descriptive method. The object of this research is a company that rented warehouse in Marunda Center Area as much as 100 respondents. The approach used in this research is Structural Equation Model (SEM) with Smart-PLS analysis tool. The result of research shows price perception have positive and significant effect to lease decision. Locations have a positive and significant impact on rental decisions. Promotion has a positive and significant effect on rental decisions. Sektor industri berperan sebagai sektor pemimpin, karena pembangunan industri dapat memacu dan mengangkat pembangunan sektor- sektor lainnya seperti sektor perdagangan, pertanian ataupun sektor jasa. Salah satu pembangunan sektor industri di Bekasi adalah Kawasan Industri dan pergudangan Marunda Center. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh persepsi harga, lokasi dan promosi terhadap keputusan sewa gudang di Kawasan Marunda Center. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif. Objek penelitian ini adalah perusahaan yang menyewa gudang di Kawasan Marunda Center sebanyak 100 responden. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian menunjukan persepsi harga berpengaruh positif dan signifikan terhadap keputusan sewa. Lokasi berpengaruh positif dan signifikan terhadap keputusan sewa. Promosi berpengaruh positif dan signifikan terhadap keputusan sewa. Kata kunci : Persepsi Harga, Lokasi, Promosi, Keputusan Sewa.

Item Type: Thesis (S1)
NIM: 43113120510
Uncontrolled Keywords: Persepsi Harga, Lokasi, Promosi, Keputusan Sewa.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 07 Feb 2019 06:41
Last Modified: 07 Feb 2019 06:41
URI: http://repository.mercubuana.ac.id/id/eprint/47034

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