PENGARUH KUALITAS LAYANAN, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI PEMESANAN HOTEL di PT GO ONLINE DESTINATIONS

SYIFA, AINI (2019) PENGARUH KUALITAS LAYANAN, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI PEMESANAN HOTEL di PT GO ONLINE DESTINATIONS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this research was to examine whether the service quality, brand image and brand trust was influential towards service order in PT Go Online Destinations. The object of this research is the community of West Jakarta who have not used Pegipegi services. This research was conducted towards the 120 respondents by using techniques of survey with the dissemination of the questionnaire. This type of research is causal, the type of quantitative non probability purposive. Instrument data using statistical methods of SEM software SmartPLS version 3.0. The results of this research show that partially, service quality variable, brand image and brand trust to buy interest. Keyword : Service Quality, Brand Image and Brand Trust Tujuan Penelitian ini adalah untuk menguji apakah kualitas layanan, brand image dan brand trust berpengaruh terhadap minat pemesanan hotel di PT Go Online Destinations. Objek penelitian ini adalah masyarakat Jakarta Barat yang belum pernah menggunakan layanan di Pegipegi. Penelitian ini dilakukan terhadap 120 responden dengan menggunakan teknik survey dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif kausal, dengan jenis non probability purposive. Instrumen data menggunakan metode statistik SEM software SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa secara parsial, variabel kualitas layanan, brand image dan brand trust berpengaruh terhadap minat beli. Kata kunci : Kualitas Layanan, Brand Image dan Brand Trust

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 023
NIM: 43114110447
Uncontrolled Keywords: Kualitas Layanan, Brand Image dan Brand Trust
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 25 Jan 2019 07:27
Last Modified: 06 Feb 2019 02:48
URI: http://repository.mercubuana.ac.id/id/eprint/46917

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