PENGARUH BRAND AWARENESS, WORDS OF MOUTH, DAN LOKASI TERHADAP MINAT BELI PADA KEDAI JOIN KOPI BULUNGAN

DINI, NABILA ZATA (2018) PENGARUH BRAND AWARENESS, WORDS OF MOUTH, DAN LOKASI TERHADAP MINAT BELI PADA KEDAI JOIN KOPI BULUNGAN. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01. COVER.pdf Download (92kB) | Preview
Preview	Text (ABSTRAK) 02. ABSTRAK.pdf Download (89kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 03. SURAT PERNYATAAN.pdf Download (677kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) 04. LEMBAR PENGESAHAN.pdf Download (708kB) | Preview
Preview	Text (KATA PENGANTAR) 05. KATA PENGANTAR.pdf Download (283kB) | Preview
Preview	Text (DAFTAR ISI) 06. DAFTAR ISI.pdf Download (351kB) | Preview
Preview	Text (DAFTAR TABEL) 07. DAFTAR TABEL.pdf Download (269kB) | Preview
Preview	Text (DAFTAR GAMBAR) 08. DAFTAR GAMBAR.pdf Download (247kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) 09. DAFTAR LAMPIRAN.pdf Download (174kB) | Preview
	Text (BAB I) 10. BAB I.pdf Restricted to Registered users only Download (247kB)
	Text (BAB II) 11. BAB II.pdf Restricted to Registered users only Download (429kB)
	Text (BAB III) 12. BAB III.pdf Restricted to Registered users only Download (237kB)
	Text (BAB IV) 13. BAB IV.pdf Restricted to Registered users only Download (569kB)
	Text (BAB V) 14. BAB V.pdf Restricted to Registered users only Download (197kB)
	Text (DAFTAR PUSTAKA) 15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (206kB)
	Text (LAMPIRAN) 16. LAMPIRAN.pdf Restricted to Registered users only Download (591kB)

Abstract

The research aims to identity the influence of Brand Awareness, Words of Mouth and Location on Buying Interest in Join Coffee Shop Bulungan. The respondends of this research are the people who already knowing the Join Coffee Shop Bulungan. This research was conducted with 125 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that the Brand Awareness have not been significantly influence on Buying Interest in Join Coffee Shop Bulungan. Words of Mouth and Location have been significantly influence on Buying Interest in Join Coffee Shop Bulungan., Keyword: Brand Awareness, Word of Mouth, Location, Buying Interest, Join Kopi Bulungan. Penelitian ini untuk mengetahui pengaruh Brand Awareness, Words of Mouth dan Lokasi terhadap Minat Beli pada Kedai Join Kopi Bulungan. Responden pada penelitian ini adalah masyarakat yang sudah mengetahui Kedai Join Kopi Bulungan. Penelitian ini dilakukan terhadap 125 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji Brand Awareness berpengaruh signifikan terhadap Minat Beli pada Kedai Join Kopi Bulungan. Words of Mouth dan Lokasi berpengaruh signifikan terhadap Minat Beli ada Kedai Join Kopi Bulungan. Kata Kunci : Brand Awareness, Word of Mouth, Lokasi, Minat Beli, Join Kopi Bulungan

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 18 367
NIM/NIDN Creators:	43114010115
Uncontrolled Keywords:	Brand Awareness, Word of Mouth, Lokasi, Minat Beli, Join Kopi Bulungan
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Virda Syifa
Date Deposited:	21 Dec 2018 03:21
Last Modified:	18 Nov 2021 05:26
URI:	http://repository.mercubuana.ac.id/id/eprint/46279

Actions (login required)

View Item