PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERRHADAP KEPUTUSAN PEMBELIAN BUKU DI TOKO GRAMEDIA (Study Kasus Pada Knsumen Toko Gramedia Mall Puri Indah Jakarta Barat)

RACHMAT, RAFII GRAHA MUDA SISWOYO (2018) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERRHADAP KEPUTUSAN PEMBELIAN BUKU DI TOKO GRAMEDIA (Study Kasus Pada Knsumen Toko Gramedia Mall Puri Indah Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of product quality, price, and promotion on purchasing decisions. The object of this research is Gramedia Shop in West Jakarta. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the data analysis used is the Analysis of Multiple Linear Regression Statistics. The results of this study indicate that the t test of Product Quality, Price and Promotion has a significant effect on Book Purchase Decisions at Gramedia Mall Puri Indah, West Jakarta. Keywords: Product Quality, Price, Promotion, To Purchase Decisions. Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian. Objek Penelitian ini adalah Toko Gramedia di wilayah Jakarta Barat. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Harga, dan Promosi berpengaruh signifikan terhadap Keputusan Pembelian Buku di Toko Gramedia Mall Puri Indah, Jakarta Barat. Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 462
NIM: 43114010183
Uncontrolled Keywords: Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 19 Dec 2018 03:46
Last Modified: 09 Jan 2019 06:35
URI: http://repository.mercubuana.ac.id/id/eprint/46183

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