AKTIVITAS CUSTOMER RELATIONS PT. INDOBILLBOARD DALAM MEMBINA HUBUNGAN BAIK DENGAN PELANGGAN

WALUYA, MOHAMAD RIJAL (2018) AKTIVITAS CUSTOMER RELATIONS PT. INDOBILLBOARD DALAM MEMBINA HUBUNGAN BAIK DENGAN PELANGGAN. S1 thesis, Universitas Mercu Buana.

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Abstract

PT. Indobillboard need to intensify customer relations programme for retaining existing customers and maintain good relationship with customers. This is because competition in the world of advertising are very tight and the limited target market. This research aims to know the activity of customer relations at PT. Indobillboard in fostering good relations with customers. Using the Foundation of the theory of the role of PR in the book Scott Cutlip and Broom, namely Effective Public Relations. This research used the qualitative approach with descriptive research methods by conducting in-depth interviews with the speakers. The results of this research deals with activities by PT. Indobillboard in fostering good relations with customers, namely is the customer listing, fact finding, planning, action / communicating, and evaluation. This researchers are able to describe what customer relations activities conducted by PT. Indobillboad in fostering good relations with customers. The study concluded that since the activities of customer relations is executed, there is an improvement relationship between a company with customers in general. Out of sight of customers who continue to perform a contract extension nor the customers who provide reference to other companies despite the lack of a new customer who is doing a new contract. So over time, PT. Indobillboard income are increasing, even the number of customers does not increase PT. Indobillboard perlu mengintensifkan program program customer relations demi mempertahankan pelanggan yang sudah ada dan menjaga hubungan baik dengan pelanggan. Hal ini disebabkan karena persaingan dalam dunia periklanan yang sangat ketat dan terbatasnya target pasar yang ada. Penelitian ini bertujuan untuk mengetahui aktivitas customer relations di PT. Indobillboard dalam membina hubungan baik dengan pelanggan. Dengan menggunakan landasan teori peran PR dalam buku Scott, Cutlip and Broom yaitu Effective Public Relations. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif dengan melakukan wawancara mendalam dengan narasumber. Hasil penelitian ini membahas mengenai Aktivitas yang dilakukan PT. Indobillboard dalam membina hubungan baik dengan pelanggan yaitu adalah customer listing, fact finding, planning, action / communicating, hingga tahap evaluation. Dengan demikian peneliti mampu mendeskripsikan aktivitas customer relations apa saja yang dilakukan oleh PT. Indobillboad dalam membina hubungan baik dengan pelanggan. Penelitian ini menyimpulkan bahwa sejak kegiatan customer relations dijalankan, hubungan antara perusahaan dengan pelanggan secara umum membaik terlihat dari pelanggan yang terus melakukan perpanjangan kontrak maupun pelanggan yang memberikan referensi kepada perusahaan lain meskipun minimnya pelanggan baru yang melakukan kontrak baru. Sehingga seiring dengan berjalannya waktu, PT. Indobillboard mendapatkan penghasilan yang meningkat walaupun jumlah pelanggan yang cederung tetap.

Item Type: Thesis (S1)
Call Number CD: FK/PR. 19 056
NIM: 44212120067
Uncontrolled Keywords: aktivitas customer, pelnaggan
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 354 Administration of Economy/Departemen Perekonomian > 354.7 Administration of Commerce, Communications, Transportation/Administrasi Perdagangan, Komunikasi, Transportasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Virda Syifa
Date Deposited: 04 Dec 2018 06:13
Last Modified: 23 Oct 2019 03:34
URI: http://repository.mercubuana.ac.id/id/eprint/45849

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