HENDRI, HENDRI (2018) PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG DI STARBUCKS COFFEE. S1 thesis, Universitas Mercu Buana.
|
Text (HAL COVER)
1. Cover.pdf Download (105kB) | Preview |
|
|
Text (ABSTRAK)
2. Abstrak.pdf Download (295kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3. Lembar Pernyataan.pdf Download (340kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf Download (350kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf Download (373kB) | Preview |
|
|
Text (DAFTAR ISI)
6. Daftar Isi.pdf Download (345kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf Download (322kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf Download (292kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf Download (292kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. Bab 1.pdf Restricted to Registered users only Download (464kB) |
|
|
Text (BAB II)
11. Bab 2.pdf Restricted to Registered users only Download (458kB) |
|
|
Text (BAB III)
12. Bab 3.pdf Restricted to Registered users only Download (419kB) |
|
|
Text (BAB IV)
13. Bab 4.pdf Restricted to Registered users only Download (584kB) |
|
|
Text (BAB V)
14. Bab 5.pdf Restricted to Registered users only Download (336kB) |
|
|
Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf Restricted to Registered users only Download (358kB) |
|
|
Text (LAMPIRAN)
16. Lampiran.pdf Restricted to Registered users only Download (532kB) |
Abstract
This research aims to identify the influence of service quality, customer statisfaction and repurchase intention. The object for this research is Starbucks coffee that located in Jakarta. Quantitative-descriptive approach have employed in this study. The questionnaire have distributed to 135 respondents. Thus, SEM-PLS 3.0 have adobted to run data analysis.These research founds that service quality and customer statisfaction have been significantly influence repurchase intention in Starbucks Coffee, and service quality have been significantly influence on customer satisfaction in Starbucks Coffee. Keywords : Service Quality, Customer statisfaction, Repurchase intention, Coffee Shop Penelitian ini untuk mengetahui pengaruh kualitas pelayanan, kepuasan pelanggan terhadap minat beli ulang. Objek penelitian ini adalah Starbucks Coffee yang terletak di Jakarta.Penelitian ini dilakukan terhadap 135 responden dengan menggunakan pendekatan deskriptif kuantitatif. Oleh karena itu, Analisis data yang digunakan adalah analisis statistik dengan software SEM-PLS Versi 3.0. Hasil penelitian ini menunjukkan bahwa secara uji t kualitas pelayanan dan kepuasan pelangan berpengaruh signifikan terhadap minat beli ulang di Starbucks Coffee, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelangan di Starbucks Coffee Kata Kunci : kualitas pelayanan, kepuasan pelanggan, minat beli ulang, kedai kopi
Actions (login required)
 |
View Item |
