PENGARUH IMPLEMENTASI KEGIATAN EMPLOYEE RELATIONS DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN (Survey pada karyawan holding PT.Modernland Realty,Tbk Jakarta)

ANGGRAINI, BETTY FEBRINA (2018) PENGARUH IMPLEMENTASI KEGIATAN EMPLOYEE RELATIONS DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN (Survey pada karyawan holding PT.Modernland Realty,Tbk Jakarta). S1 thesis, Universitas Mercu Buana.

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Abstract

Communication in organizations has high complexity and is a challenge in the process of delivering and receiving information. In organizational communication, information flow undergoes a fairly complicated process, because it involves all parts of the organization. One form of relationship in the public relations that governs the relationship between the company and its employees is employee relations. The purpose of the research is to determine the effect of the implementation of employee relations activities in increasing employee motivation at PT. Modernland Realty, Tbk. This study uses the positivistic paradigm with a quantitative approach using survey methods. Data collection techniques were obtained through questionnaires using simple random sampling techniques on 70 samples from a total of 200 employees in 2018. Data collection techniques used premier and secondary data. Premiere data is through questionnaires and secondary data, namely books, journals, company profiles and others. From the results of the data show that the correlation value of 0.635 shows a positive positive relationship. With the experiment of determination r (r square) can be interpreted to contribute to the influence of 40.3% on employee motivation. While the other 59.7% is influenced by other factors. This study concluded that the results of the study answered the objectives of the study, the implementation of employee relations activities conducted by PT. Modernland Realty, Tbk has a strong and significant influence on employee motivation. Keyword : organizational communication, public relations, employee relations, work motivation Komunikasi dalam organisasi memiliki kompleksitas yang tinggi dan menjadi tantangan dalam proses penyampaian dan penerimaan informasinya. Dalam komunikasi organisasi, aliran informasi mengalami proses yang cukup rumit, karena melibatkan seluruh bagian yang ada di dalam organisasi. Salah satu bentuk hubungan dalam public relations yang mengatur hubungan antara perusahaan dengan para karyawannya adalah employee relations.Tujuan penelitian adalah untuk mengetahui pengaruh implementasi kegiatan employee relations dalam meningkatkan motivasi kerja karyawan di PT. Modernland Realty, Tbk. Penelitian ini menggunakan paradigma positivistik dengan pendekatan kuantitatif menggunakan metode survey. Teknik pengumpulan data diperoleh melalui kuesioner dengan menggunakan teknik sampling random sederhana pada 70 sampel dari total 200 karyawan pada tahun 2018. Teknik pengumpulan data menggunakan data premier dan sekunder. Data premier yaitu melalui kuesioner dan data sekunder yaitu buku, jurnal, profil perusahaan dan lain-lain. Dari hasil olah data menunjukan hasil bahwa nilai korelasi 0,635 hal ini menunjukan hubungan positif yang mantap. Dengan percobaan determinasi r (r square) dapat diartikan memberikan kontribusi pengaruh sebesar 40,3% terhadap motivasi kerja karyawan. Sedangkan sebesar 59,7% lainnya dipengaruhi oleh faktor-faktor lainnya. Penelitian ini menyimpulkan bahwa hasil penelitian menjawab tujuan dari penelitian, implementasi kegiatan employee relations yang dilakukan oleh PT. Modernland Realty, Tbk memiliki pengaruh yang kuat dan signifikan terhadap motivasi kerja karyawan. Kata Kunci : Komunikasi Organisasi, Public Relations, Employee Relations, Motivasi Kerja

Item Type: Thesis (S1)
NIM: 44213110155
Uncontrolled Keywords: Komunikasi Organisasi, Public Relations, Employee Relations, Motivasi Kerja
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.65 Computer Communications Networks/Jaringan Komunikasi Komputer
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 175 Ethics of Recreation, Public Performances, Communication/Etika di Bidang Rekreasi dan Olah Raga, Etika Pertandingan, Etika Penampilan, Etika Komunikasi
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Virda Syifa
Date Deposited: 03 Dec 2018 02:26
Last Modified: 03 Dec 2018 02:26
URI: http://repository.mercubuana.ac.id/id/eprint/45812

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