ANALISIS KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BNI TAPLUS KANTOR CABANG DAAN MOGOT

PURWANTI, FANI (2018) ANALISIS KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BNI TAPLUS KANTOR CABANG DAAN MOGOT. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Halaman Judul.pdf

Download (28kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstrak.pdf

Download (446kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
4. Lembar Pernyataan.pdf

Download (514kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. Lembar Pengesahan.pdf

Download (436kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (397kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (503kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (353kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (492kB) | Preview
[img] Text (BAB I)
9. Bab 1.pdf
Restricted to Registered users only

Download (568kB)
[img] Text (BAB II)
10. Bab 2.pdf
Restricted to Registered users only

Download (592kB)
[img] Text (BAB III)
11. Bab 3.pdf
Restricted to Registered users only

Download (653kB)
[img] Text (BAB IV)
12. Bab 4.pdf
Restricted to Registered users only

Download (880kB)
[img] Text (BAB V)
13. Bab 5.pdf
Restricted to Registered users only

Download (397kB)
[img] Text (DAFTAR PUSTAKA)
14. Daftar Pustaka.pdf
Restricted to Registered users only

Download (438kB)
[img] Text (LAMPIRAN)
15. Lampiran.pdf
Restricted to Registered users only

Download (784kB)

Abstract

This research is purposed to test and analyse the influence of product quality, price perception and service quality towards customer’s satisfaction for BNI Taplus product in BNI KC Daan Mogot. The research data are obtained based on the questionnaire which was conducted in February until March 2018 from the customers who already had the product for more than 5 (five) years. The sampling method of this research is purposive sampling , from 100 population of the BNI costumers. The analysis method in this research is bifiliar linear regression. The result of this research shows that product quality, price and service quality are simultaneously influencing customers satisfaction. Partially, product quality and price are significantly influencing customers satisfaction, meanwhile service quality does not have any influence to it. Price are the biggest influence for customers satisfaction. Keywords : Product quality, price perception, service quality and customers’ satisfaction Penelitian ini bertujuan untuk menguji dan menganalisis Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan terhadap Kepuasan Nasabah pada produk BNI Taplus di BNI KC Daan Mogot. Data penelitian merupakan data hasil kuisioner yang diperoleh pada bulan Februari – Maret 2018 terhadap nasabah pengguna BNI Taplus selama lebih dari 5 (lima) tahun. Metode sampling yang digunakan adalah purposive sampling. Dari populasi 100 orang nasabah BNI Taplus. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitain menunjukkan bahwa Kualitas Produk, Harga dan Kualitas Pelayanan secara bersama – sama (simultan) berpengaruh secara signifikan terhadap Kepuasan Nasabah. Secara parsial Kualitas Produk dan Harga berpengaruh signifikan terhadap Kepuasan Nasabah, sedangkan Kualitas Pelayanan tidak berpengaruh signifikan terhadap Kepuasan Nasabah. Harga merupakan variabel yang paling besar pengaruhnya terhadap Kepuasan Nasabah. Kata Kunci : Kualitas Produk, Persepsi Harga, Kualitas Pelayanan, dan Kepuasan Nasabah

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 012
Call Number: TM/51/18/195
NIM: 55116110069
Uncontrolled Keywords: Kualitas Produk, Persepsi Harga, Kualitas Pelayanan, dan Kepuasan Nasabah
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 25 Oct 2018 01:45
Last Modified: 06 Nov 2018 05:01
URI: http://repository.mercubuana.ac.id/id/eprint/45191

Actions (login required)

View Item View Item