PENGARUH PERSEPSI HARGA, FASILITAS, KUALITAS DOSEN DAN PELAYANAN ADMINISTRASI PADA KEPUASAN MAHASISWA JURUSAN SASTRA JEPANG DI UNIVERSITAS DARMA PERSADA

WAHYUNINGSIH, MURAH PUJI (2018) PENGARUH PERSEPSI HARGA, FASILITAS, KUALITAS DOSEN DAN PELAYANAN ADMINISTRASI PADA KEPUASAN MAHASISWA JURUSAN SASTRA JEPANG DI UNIVERSITAS DARMA PERSADA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of perceived price, facilities, quality of lecturers and administrative services on student satisfaction at Darma Persada University. This research is quantitative descriptive in nature. The data used in this study are primary and secondary data Target respondents are third semester or above the students of Japanese Literature Departemen. Using a purposive sampling techniques total of 150 respondents were obtained. Using a multiple linear regression analysis, it was found that perceived price, facilities had significant influence on students satisfaction. Mean while quality of lecturer and administration services is was not found significants. Keywords: Price perception, facilities, lecturers quality and administrative service on student satisfaction majoring in Japanese Literature at Darma Persada University Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, fasilitas, kualitas dosen dan layanan administrasi terhadap kepuasan mahasiswa di Universitas Darma Persada. Penelitian ini bersifat deskriptif kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Target responden adalah semester ketiga atau di atas mahasiswa jurusan Sastra Jepang. Dengan menggunakan teknik purposive sampling, total 150 responden yang didapatkan. Dengan menggunakan analisis regresi linier berganda, ditemukan bahwa harga yang dirasakan, fasilitas memiliki pengaruh signifikan terhadap kepuasan siswa. Sementara kualitas layanan dosen dan administrasi tidak ditemukan secara signifikan. Kata kunci : Persepsi harga, fasilitas , kualitas dosen dan pelayanan administrasi pada kepuasan mahasiswa jurusan Sastra Jepang di Universitas Darma Persada

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 095
NIM: 55116110090
Uncontrolled Keywords: Persepsi harga, fasilitas , kualitas dosen dan pelayanan administrasi pada kepuasan mahasiswa jurusan Sastra Jepang di Universitas Darma Persada
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 17 Oct 2018 02:48
Last Modified: 07 Nov 2018 02:42
URI: http://repository.mercubuana.ac.id/id/eprint/45099

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