RESPON KHALAYAK TERHADAP KONTEN MEDIA SOSIAL INSTAGRAM MNC MUSIC CHANNEL (Survey Terhadap Pengikut Instagram @Mncmusicchannel Periode Minggu Ke-4 Bulan Januari 2018)

RISMAWATI, REMA (2018) RESPON KHALAYAK TERHADAP KONTEN MEDIA SOSIAL INSTAGRAM MNC MUSIC CHANNEL (Survey Terhadap Pengikut Instagram @Mncmusicchannel Periode Minggu Ke-4 Bulan Januari 2018). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Companies that already have a strong presence in the media industry, still need media to measure how much response they receive about the impressions that have been produced. The response here in relation to Instagram online media is an indicator of the success or failure of a message. By knowing the response of audiences to a message, it can be used as a reference to improve the quality of production and impressions that are liked by the public. In this study, discussing the study of cognitive and affective aspects only related to the content of messages or Instagram social media content used by MNC Music Channel. This study uses a quantitative approach with descriptive research and uses survey methods. The population is 1833 Instagram followers of MNC Music Channel by using the Slovin technique, obtained a sample of 95 followers. The results of this study indicate that the average respondent is aware and has an understanding of the 3.58 Instagram MNC Music Channel social media content. While the average of the Affective effect is 3.81 which states that respondents expressed their pleasure in Instagram MNC Music Channel social media content. From the results of the data it can be concluded that they really understand and have a sense of pleasure and only a few can not recall the social media content of Instagram MNC Music Channel. This study concludes that the response of audiences cognitively has realized and understood Instagram social media content MNC Music Channel. Affectively audiences also like Instagram MNC Music Channel social media content. However MNC Music Channel Marketing Communication needs to improve performance related to responding to the response of the audience. Keywords: Response, Social Media Content, Instagram Perusahaan yang sudah memiliki eksistensi kuat dalam industri media, tetap membutuhkan media untuk mengukur seberapa besar respon yang mereka terima mengenai tayangan yang sudah di produksi. Respon disini kaitannya dengan media online instagram menjadi indikator keberhasilan atau ketidakberhasilan suatupesan. Dengan mengetahui respon khalayak terhadap suatupesan, maka dapat dijadikan sebagai acuan untuk meningkatkan kualitas produksi dan tayanganyang disukai oleh khalayak. Dalam penelitian ini, membahas mengenai peneletian pada aspek kognitif dan afektif saja terkait dengan isi pesan atau konten media sosial instagram yang digunakan oleh MNC Music Channel. Penelitian ini menggunakan pendekatan kuantitatif dengan penelitian deskriptif dan menggunakan metode survei.Jumlah populasi adalah 1833 pengikut Instagram MNC Music Channel dengan menggunakan teknik Slovin diperoleh sampel berjumlah 95 pengikut. Hasil penelitian ini menunjukkan bahwa rata-rata responden menyadari dan memiliki pemahaman mengenai konten media sosial Instagram MNC Music Channel sebesar 3,58. Sedangkan rata-rata pada efek Afektif adalah sebesar 3,81 yang menyatakan bahwa responden mengungkapkan rasa senang nya terhadap konten media sosial Instagram MNC Music Channel. Dari hasil data tersebut bisa disimpulkan bahwa mereka betul-betul memahami dan memiliki rasa senang dan hanya sedikit saja yang tidak bisa mengingat kembali konten media sosial Instagram MNC Music Channel. Penelitian ini menyimpulkan bahwa respon khalayak secara kognitif sudah menyadari dan memahami konten media sosial Instagram MNC Music Channel. Secara Afektif khalayak juga menyukai konten media sosial Instagram MNC Music Channel. Namun Marketing Communication MNC Music Channel perlu memperbaiki kinerja yang berkaitan dalam membalas respon khalayaknya. Kata Kunci : Respon, Konten Media Sosial, Instagram

Item Type: Thesis (S1)
Call Number CD: FK/PR. 18 140
Call Number: SK/42/18/134
NIM: 44216110224
Uncontrolled Keywords: Respon, Konten Media Sosial, Instagram
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Oct 2018 00:59
Last Modified: 06 Nov 2018 04:05
URI: http://repository.mercubuana.ac.id/id/eprint/45084

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