PESAN PROPAGANDA PADA FILM AMERICAN SNIPER

BAGASKORO, ARUM (2018) PESAN PROPAGANDA PADA FILM AMERICAN SNIPER. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
COVER.pdf

Download (95kB) | Preview
[img]
Preview
Text (ABSTRAK)
ABSTRAK.pdf

Download (179kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
SURAT PERJANJIAN.pdf

Download (400kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
LEMBAR PENGESAHAN.pdf

Download (299kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
KATA PENGANTAR.pdf

Download (90kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
DAFTAR ISI.pdf

Download (223kB) | Preview
[img] Text (BAB I)
BAB 1.pdf
Restricted to Registered users only

Download (186kB)
[img] Text (BAB II)
BAB 2.pdf
Restricted to Registered users only

Download (331kB)
[img] Text (BAB III)
BAB 3.pdf
Restricted to Registered users only

Download (173kB)
[img] Text (BAB IV)
BAB 4.pdf
Restricted to Registered users only

Download (734kB)
[img] Text (BAB V)
BAB 5.pdf
Restricted to Registered users only

Download (93kB)
[img] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (57kB)
[img] Text (LAMPIRAN)
CV.pdf
Restricted to Registered users only

Download (96kB)

Abstract

In communication science there are several communication channels namely how people communicate to convey messages to others.Human efforts to convey this message are broadly divided into two, namely communication without media or directly (face to face)and communication with the media. film is a powerful medium, not only to entertain, but also to influence, disseminate information, full educational information to propaganda. Propaganda itself comes from Latin propagare, which means the gardener's way of sprouting a plant's seed to produce a new plant that will grow on its own. Harold D. Laswell in his article Propaganda (1937) said propaganda was a technique to influence human activities by manipulating its representation. In this study, researchers used descriptive research by using Charles Sanders Peirce's semiotic analysis which is a form of analytical method that examines qualitative signs, namely by using sign, object, and interpretant. The research was conducted by looking at the data on the verbal and non-verbal elements in the American Sniper film, the data was seen from images, sounds and words in each scene. The results of the research that the researchers obtained were based on the Name Calling and Card Stacking propaganda techniques, that the American Sniper film showed pieces of scenes containing propaganda messages in the US and Iraq wars. In addition, the film uses Name Calling propaganda techniques, negative labeling on Iraqis and Islam, and Card Staking propaganda techniques, where lies are changed now - that is a truth. Keywords: Propaganda, Charles Sanders Peirce Semiotics Dalam ilmu komunikasi dikenal sejumlah saluran komunikasi, yaitu bagaimana orang berkomunikasi untuk menyampaikan pesan kepada orang lain. Upaya manusia untuk menyampaikan pesan ini secara garis besar terbagi atas dua, yaitu komunikasi tanpa media atau secara langsung (tatap muka) dan komunikasi dengan media. Film merupakan media yang ampuh, bukan saja untuk menghibur, tapi juga untuk mempengaruhi, menyebarkan informasi, penerangan pendidikan secara penuh hingga propaganda. Propaganda sendiri berasal dari bahasa latin propagare artinya cara tukang kebun menyemaikan tunas suatu tanaman kesebuah lahan untuk memproduksi tanaman baru yang kelak akan tumbuh sendiri. Harold D. Laswell dalam tulisannya Propaganda (1937) mengatakan propaganda adalah teknik untuk mempengaruhi kegiatan manusiadengan memanipulasikan represemtasinya. Dalam penelitian ini peneliti menggunakan penelitian deskriptif dengan menggunakan analisis semiotika milik Charles Sanders Peirce yang merupakan salah satu bentuk metode analisis yang mengkaji tanda yang bersifat kualitatif, yaitu dengan menggunakan sign, object, dan interpretant. Penelitian dilakukan dengan melihat data pada unsur-unsur verbal dan non-verbal dalam film American Sniper data tersebut dilihat dari gambar, suara dan kata dalam setiap scene. Hasil penelitian yang peneliti dapatkan berdasarkan Teknik propaganda Name Calling dan Card Stacking bahwa film American Sniper menunjukkan potongan adegan-adegan yang berisi pesan – pesan propaganda dalam perang AS dan Iraq. Selain itu, film ini banyak menggunakan teknik propaganda Name Calling, pelabelan negatif pada warga Irak dan Islam, serta teknik propaganda Card Staking, di mana kebohongan diubah sekan-akan itu sebuah kebenaran. Kata Kunci : Propaganda, Semiotika Charles Sanders Peirce.

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 18 154
NIM: 44114010099
Uncontrolled Keywords: Propaganda, Semiotika Charles Sanders Peirce.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 130 Paranormals/Paranormal > 133 Parapsychology and Occultism/Parapsikologi dan Ilmu Ghaib > 133.9 Spiritualism/Spiritualisme yang Berhubungan dengan Roh Halus > 133.93 Psychic Messages/Pesan psikis
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.58 Preservation and Storage of Motion Picture Films/Pelestarian dan Penyimpanan Film Bergerak
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Oct 2018 02:50
Last Modified: 06 Nov 2018 03:28
URI: http://repository.mercubuana.ac.id/id/eprint/45049

Actions (login required)

View Item View Item