PERANCANGAN IDENTITAS VISUAL KAWASAN PASAR LAMA KOTA TANGERANG

PRAYOGA, GANI (2018) PERANCANGAN IDENTITAS VISUAL KAWASAN PASAR LAMA KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The old market is a zero point city of Tangerang who became one of the tourist destinations the city of Tangerang and had many visitors every day. But the old market does not yet have a consistent visual identity to communicate the potentials tourism and build the image as the power criterion (differentiation) of the old Market with other tourist spots so that visitors do not expose potential The old market as a whole. The purpose of this design is to generate a new visual identity design that has never been owned by the old Market area of Tangerang in the form of a logo, tagline and icons that can be applied to multiple media outlets, so that it can communicate the potential The old market overall and can affirm the positioning that the old market district not only as culinary attractions, but also as tourist attractions that have historical value in Tangerang. The process of designing the visual identity through the several stages of the process of working with the pre production process sequence, the production process, and the process of post production. With the visual identity design is expected to build the image of the old market town of Tangerang on the audience, and are able to improve the competitiveness of the tourism sector in Tangerang city with other cities. Keywords: Visual identity, Visual branding, The old market, Tangerang city, Tourism Pasar lama merupakan titik nol Kota Tangerang yang menjadi salah satu destinasi wisata Kota Tangerang dan memiliki banyak pengunjung setiap harinya. Namun Pasar lama belum memiliki identitas visual yang konsisten untuk mengkomunikasikan potensi – potensi wisata dan membangun citra sebagai daya pembeda (diferensiasi) Pasar lama dengan tempat wisata yang lain sehingga pengunjung tidak mengekspos potensi Pasar lama secara keseluruhan. Tujuan perancangan ini adalah menghasilkan rancangan baru identitas visual yang belum pernah dimiliki oleh kawasan Pasar lama Kota Tangerang berupa logo, tagline dan ikon yang dapat diaplikasikan ke beberapa media, sehingga dapat mengkomunikasikan potensi Pasar lama secara keseluruhan dan dapat menegaskan positioning bahwa kawasan Pasar lama tidak hanya sebagai tempat wisata kuliner, tetapi juga sebagai tempat wisata yang memiliki nilai sejarah pada Kota Tangerang. Proses perancangan identitas visual melalui beberapa tahapan proses berkarya dengan urutan proses pra produksi, proses produksi, dan proses pasca produksi. Dengan adanya perancangan identitas visual ini diharapkan mampu membangun citra kawasan Pasar lama Kota Tangerang pada audience, dan mampu meningkatkan daya saing Kota Tangerang dalam sektor pariwisata dengan kota – kota lain. Kata Kunci: Identitas visual, Visual branding, Pasar lama, kota Tangerang, Pariwisata

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 18 021
NIM: 42314010039
Uncontrolled Keywords: Identitas visual, Visual branding, Pasar lama, kota Tangerang, Pariwisata
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan > 381.1 Retail Trade/Perdagangan Ritail, Pasar
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Virda Syifa
Date Deposited: 07 Sep 2018 04:24
Last Modified: 01 Oct 2018 02:01
URI: http://repository.mercubuana.ac.id/id/eprint/44470

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