VISUAL CITY BRANDING KOTA TANGERANG SELATAN ( Iklan Video )

SANTOSO, JUNIARTI (2018) VISUAL CITY BRANDING KOTA TANGERANG SELATAN ( Iklan Video ). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1.Halaman Judul.pdf

Download (268kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. Abstrak.pdf

Download (91kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. Surat Pernyataan.pdf

Download (648kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. Lembar Pengesahan.pdf

Download (277kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (85kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (105kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
7. Daftar Gambar.pdf

Download (82kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
8. Daftar Tabel.pdf

Download (73kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (235kB) | Preview
[img] Text (BAB I)
10. Bab 1.pdf
Restricted to Registered users only

Download (105kB)
[img] Text (BAB II)
11. Bab 2.pdf
Restricted to Registered users only

Download (309kB)
[img] Text (BAB III)
12. Bab 3.pdf
Restricted to Registered users only

Download (384kB)
[img] Text (BAB IV)
13. Bab 4.pdf
Restricted to Registered users only

Download (133kB)
[img] Text (BAB V)
14. Bab 5.pdf
Restricted to Registered users only

Download (400kB)
[img] Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf
Restricted to Registered users only

Download (112kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (551kB)

Abstract

City Branding is a strategy undertaken to build a positive image that makes a city capable of talking and showing its identity to citizens. Yananda (2014: 34) In forming an image on a city requires a special strategy that is City Branding. Strategies are done to build a positive image of a city to show the identity of the city. City Branding is intended by prospective entrants who want to visit the city and can be a promotional activity in a city by highlighting the advantages that exist in the city to attract the prospective entrants to visit or settle in the city. City branding is now a container term used to describe regional promotional activities, not just tourism promotion, but also opportunities for investment by elevating excellence from the city in order to attract interest. With video advertising media that is spread through social media, will be more widespread toward the target to advertise the city branding of South Tangerang City. Keywords: City Branding, South Tangerang Selatan City, Advertising Video City Branding adalah adalah sebuah strategi yang dilakukan untuk membangun citra positif yang membuat suatu kota mampu berbicara dan menunjukkan identitasnya kepada warga. Yananda (2014:34) Dalam membentuk sebuah citra pada sebuah kota memerlukan strategi khusus yaitu City Branding. Strategi yang di lakukan untuk membangun citra positif sebuah kota untuk menunjukan identitas dari kota tersebut. City Branding ditujukan oleh calon pendatang yang ingin mengunjungi kota tersebut dan bisa menjadi sebuah kegiatan promosi pada sebuah kota dengan menonjolkan keunggulan yang ada pada kota untuk menarik minat bagi calon pendatang untuk berkunjung atau menetap dikota tersebut. Kata Kunci : City Branding, Kota Tangerang Selatan, Iklan Video

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 18 023
NIM: 42314010019
Uncontrolled Keywords: City Branding, Kota Tangerang Selatan, Iklan Video
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Virda Syifa
Date Deposited: 07 Sep 2018 02:47
Last Modified: 01 Oct 2018 02:03
URI: http://repository.mercubuana.ac.id/id/eprint/44463

Actions (login required)

View Item View Item