AKTIVITAS MEDIA MONITORING OLEH CORPORATE COMMUNICATION DALAM MEMANTAU OPINI MASYARAKAT PADA PT TELEKOMUNIKASI SELULAR AREA II JABOTABEK-JABAR

RATNADEWI, RENZITA (2017) AKTIVITAS MEDIA MONITORING OLEH CORPORATE COMMUNICATION DALAM MEMANTAU OPINI MASYARAKAT PADA PT TELEKOMUNIKASI SELULAR AREA II JABOTABEK-JABAR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This thesis discusses about commitment form of PT Telekomunikasi Cellular which is called Telkomsel As a company which prioritizes the service quality and availability of network with the widest and largest coverage in Indonesia. So it can reach out big cities until outline area. On the Activity, Telkomsel always monitor and watch feedback from people. The purpose of research in this thesis is to know how the activity of Media Monitoring by Corporate Communication in monitoring Opinion and Public response about service which provided by PT Telekomunikasi Cellular. Activity of Corporate Communication in managing Media Monitoring is significant to note, because its build positive image to the company. Media Monitoring activities conducted based on the theory on William J. Comcowich's book which is ‘Theory of Media Monitoring’. This thesis uses descriptive research model with descriptive qualitative method. The primary data collection technique was done by in-depth interviews with the involved parties in monitoring activities, and for secondary data obtained by observation, literature study and documentation. Based on the results of research on activities of Corporate Communication at Area II Jabodetabek-Jabar PT Telekomunikasi Cellular, Used Media Monitoring as tool with purpose to monitor opinion and the level of Satisfaction of the Society for the service provided, whether the Company has positive or negative image even neutral from users perspective. So the company has a benchmark in assessing performance, if the issue found will fixed quickly to keep Telkomsel always be the best company in terms of performance, service, public relation and the level of products utilization. In this study concluded that monitoring media activity as a monitoring tool of public opinion and news about the company is very useful to improve customer satisfaction and maintain the image company to keep positive perspective from society. Keywords : Monitoring Media Activity, Corporate Communication, Public opinion monitoring. Skripsi ini membahas mengenai Sebagai bentuk wujud komitmen PT Telekomunikasi Selular sebagai perusahaan yang mengutamakan kualitas dan ketersediaan kapasitas jaringan telekomunikasi terluas dan terbesar guna dapat menjangkau kedaerah besar maupun kecil, perusahaan melakukan aktifitas media monitoring sebagai media yang memantau opini masyarakat. Tujuan pada penelitian ini meliputi untuk mengetahui bagaimana Aktivitas Media Monitoring oleh Corporate Communication dalam memantau Opini Masyarakat pada PT Telekomunikasi Selular. Penelitian yang dilakukan ini untuk mengetahui Aktivitas Corporate Communications PT Telekomunikasi Selular dalam mengelola Media Monitoring sebagai media yang membangun Citra perusahaan positif dengan menggunakan landasan teori Media Monitoring yang ada didalam buku William J. Comcowich yaitu Theory Media Monitoring. Tipe penelitian pada skripsi ini menggunakan tipe penelitian deskriptif dengan metode penelitian, yaitu deskriptif kualitatif. Teknik pengumpulan data primer berupa wawancara mendalam dan data sekunder berupa observasi, studi kepustakaan, dan data dokumentasi. Berdasarkan hasil penelitian yang telah didapatkan adalah Corporate Communication pada PT Telekomunikasi Selular Area II Jabotabek-Jabar menggunakan Media Monitoring dalam Aktivitas perusahaan dengan bertujuan untuk memantau Opini Masyarakat, sejauh mana perusahaan memiliki Citra dan Reputasi apakah potitif, negatif atau netral dimata masyarakatnya. Dengan begitu perusahaan akan lebih termotovasi untuk menjadi perusahaan yang terbaik dalam hal kinerja, hubungan dengan publik, ataupun produknya. Penelitian ini menyimpulkan bahwa Aktivitas Media Monitoring sebagai media yang memantau pemberitaan dan mengetahui opini serta kritik masyarakat yang langsung ditunjukan kepada perusahaan. Kata Kunci : aktivitas media monitoring, corporate communication, pemantauan opini masyarakat.

Item Type: Thesis (S1)
NIM: 44213010039
Uncontrolled Keywords: MONITORING, CORPORATE COMMUNICATION, OPINI MASYARAKAT, PT TELEKOMUNIKASI SELULAR AREA II JABOTABEK-JABAR
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 21 Aug 2018 03:22
Last Modified: 21 Aug 2018 03:22
URI: http://repository.mercubuana.ac.id/id/eprint/44150

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