PENGARUH KAMPANYE HUTAN TANPA API MELALUI MEDIA SOSIAL FACEBOOK TERHADAP TINGKAT KESADARAN PENGIKUT FANPAGE GREENPEACE INDONESIA DALAM PERLINDUNGAN HUTAN INDONESIA

ANINDA, INA NATHANIA (2018) PENGARUH KAMPANYE HUTAN TANPA API MELALUI MEDIA SOSIAL FACEBOOK TERHADAP TINGKAT KESADARAN PENGIKUT FANPAGE GREENPEACE INDONESIA DALAM PERLINDUNGAN HUTAN INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

ABSTRACT Social Media is now even becoming the base aspect of a campaign, national defense strategy, public policy, public relations, brand management, and communication intercompany. Greenpeace Indonesia is using social media, Facebook, as main chanel to communicate their campaign, including “Forest Without Fires” campaign. “Forest Without Fires” campaign on Greenpeace Indonesia’s fanpage communicated by giving information in a form of status update which posted three times a day. The purpose of this campaign is not only trying to stop deforestation in Indonesia but also raising awareness of Indonesia citizen towards Indonesia’s forest protection, more over the awareness from Greenpeace Indonesia’s fanpage fans. This study used the quantitative approach with explanatory method. Online survey is used as tools to collect data from 124 respondents who are fans of Greenpeace Indonesia’s Facebook Fanpage. From the study, level of awareness of Greenpeace Indonesia’s Fanpage fans is affected by “Forest Without Fires” campaign through Facebook. Keywords: Communication Campaign, Social Media, Level of Awareness ABSTRAKSI Media sosial kini semakin menjadi aspek yang mengakar dari kampanye, strategi pertahanan nasional, kebijakan publik, hubungan masyarakat, manajemen merek dan komunikasi antar perusahaan. Greenpeace Indonesia menggunakan media sosial Facebook sebagai saluran utama penyebaran kampanye lingkungannya, termasuk kampanye “Hutan Tanpa Api”. sebanyak tiga kali dalam satu hari. Kampanye ini bertujuan bukan hanya menghentikan deforestasi hutan Indonesia namun juga meningkatkan kesadaran masyarakat Indonesia terhadap perlindungan hutan Indonesia, khususnya kesadaran pengikut atau followers fanpage Facebook Greenpeace Indonesia. Penelitian ini menggunakan metode penelitian eksplanatif dengan pendekatan kuantitatif. Pengumpulan data yang digunakan adalah metode survey dengan alat kuesioner online yang diisi oleh 124 orang pengikut atau followers fanpage Facebook Greenpeace Indonesia. Hasil penelitian menunjukkan bahwa tingkat kepedulian pengikut fanpage Greenpeace Indonesia dipengaruhi oleh kampanye “Hutan Tanpa Api” melalui media sosial Facebook. Kata kunci: Kampanye Komunikasi, Media Sosial, Tingkat Kesadaran

Item Type: Thesis (S1)
Call Number CD: FK/PR. 18 029
NIM: 44215110110
Uncontrolled Keywords: Kampanye Komunikasi, Media Sosial, Tingkat Kesadaran
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 25 Jul 2018 01:55
Last Modified: 01 Oct 2018 07:32
URI: http://repository.mercubuana.ac.id/id/eprint/43803

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