RACHMADI, BASUKI (2011) PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS NASABAH BANK MEGA SYARIAH DI KANTOR CABANG PEMBANTU JAKARTA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Studi ini melakukan analisis Pengaruh Kepercayaan dan Kepuasan terhadap Loyalitas Nasabah Bank Mega Syariah di Kantor Cabang Pembantu Jakarta Metode Penelitian ini kuantitatif deskriptif dan menggunakan metode populasi nasabah Bank Mega Syariah. Sampel dengan teknik purposive sampling, melalui pembagian kuesioner. Hasil analisis yang didapat menggunakan korelasi, regresi linier berganda, dapat disimpulkan bahwa seluruh variable bebas berpengaruh positif signifikan terhadap Loyalitas Nasabah.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-11-120 |
| Call Number: | 35/MPS/2011/040 |
| NIM/NIDN Creators: | 55108120101 |
| Uncontrolled Keywords: | fairness (integritas), responsiveness (kesigapan karyawan) dan loyalitas, fairness (integrity), responsiveness (alertness of employees) and loyalty. MPS, manajemen pemasaran, tesis manajemen |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Sepria Mikel |
| Date Deposited: | 02 Jul 2018 03:53 |
| Last Modified: | 18 Jul 2022 05:43 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/42822 |
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