KORELASI ANTARA LABEL PERINGATAN KESEHATAN PADA IKLAN ROKOK DENGAN PERILAKU MEROKOK REMAJA

Yunelmi, Yunelmi (2011) KORELASI ANTARA LABEL PERINGATAN KESEHATAN PADA IKLAN ROKOK DENGAN PERILAKU MEROKOK REMAJA. S2 thesis, Universitas Mercu Buana.

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Abstract

P e n e l i t i a n i n i d i l a k u k a n u n t u k m e n g e t a h u i k o r e l a s i a n t a ra l a b e l p e r i n g a ta n p e m e ri n t a h p a d a i k l a n r o k o k d e n g a n p e r i la k u m e r o k o k r em a j a . T e r d a p a t em p a t v a ri a b e l i n d e p e n d e n / b e b a s y a n g d i t e l it i y a it u d a y a t a ri k p e s a n ( v i s i b i l it y ) X 1 , d a y a t a r i k e m o s i ( e m o t i o n a l a p p e a l ) X 2 , d a y a t a r i k k e se h a t a n ( h e a l t h a p p e a l )X 3 , d a n d a y a t a r i k m o r a l ( m o r a l a p p e a l ) X 4 t e r h a d a p v a ri a b e l d e p e n d e n ( Y ) . S a m p e l t e r d i r i d a r i 1 2 0 p e l a j a r/ r em a j a , b e r u m u r a n t a r a 1 5 t a h u n – 1 8 t a h u n . R e s p o n d e n m e r u p a k a n p e l a j a r S M K N e g e r i 1 9 J a k a rt a . K ri t e ri a p em il i h a n s a m p l e d i a m b i l h a n y a k h u s u s b a g i p e l a j a r y a n g b e r d o m i s il i d i w i l a y a h K e c am a t a n T a n a h A b a n g . P e n e l i t ia n i n i m e n g u n a k a n p e n d e k a t a n k u a n t i ta t if d e s k ri p ti f d e n g a n m e n g u n a k a n m e t o d e s u r v e y . P e n g o l a h a n d a t a n y a m e n g u n a k a n C h i - S q u a r e P e a r s o n P r o d u c t m o m e n t d a n k e s e l u r u h a n p e n g o l a h a n d a t a d il a k u k a n d e n g a n m e n g u n a k a n p r o g r a m S P S S . H a s i l p e n e l it i a n m e n u n j u k a n b a h w a t e r d a p a t h u b u n g a n y a n g s i g n i fi k a n a n t a r a v a r i a b e l v i s i b i li t y (X 1 ) d a n v a r i a b e l e m o t i o n a l a p p e a l (X 2 ) d e n g a n p e ri l a k u m e r o k o k r e m a j a (Y ) , y a k n i n il a i p - v a l u e C h i - S q u a r e s e b e s a r 0 ,0 0 2 d a n 0 ,0 1 2 . N i l a i p - v a l u e C h i - S q u a r e u n t u k v a r ia b e l h e a lt h a p p e a l y a i t u s e b e s a r 0 ,1 3 2 0 ,0 5 d a n n i l a i p - v a l u e m o r a l a p p e a l s e b e sa r 0 ,7 9 6 0 ,0 5 s e h i n g g a h i p o t e s i s d i t e r im a y a i t u t i d a k t e r d a p a t h u b u n g a n y a n g s i g n i f i k a n a n ta r a d a y a t a r i k k e s e h a t a n , d a y a t a ri k m o r a l d e n g a n p e r il a k u m e r o k o k r em a ja . B e r d a s a r k a n s u r v e y f a k t o r y a n g p a li n g u t am a m em p e n g a r u h i p e ri l a k u m e r o k o k r e m a ja a d a l a h d is e b a b k a n i k l a n r o k o k d i t e l e v i s i , f a k t o r k e d u a y a i t u d i s e b a b k a n o l e h o r a n g t u a y a n g m e r o k o k . O l e h k a re n a i t u p e r l u a d a n y a k e b i j a k a n p em e ri n t a h u n t u k m e n g e l u a r k a n r e g u l a s i / p e r a t u r a n y a n g m e m b a t a s i b a i k w a k tu m a u p u n r u a n g u n tu k ik l a n r o k o k s e rta m e m b u a t ik la n ta n d i n g a n d al a m r a n g k a m e n y e l am a t k a n g e n e r a s i m u d a . P a r a o ra n g t u a d a n m a s y a r a k a t h a r u s s a l i n g b e k e r j a sa m a u n t u k m e n a n g u l a n g i b a h a y a r o k o k . A lt e r n a t if l a i n y a i t u m e n d ir i k a n y a y a s a n y a n g p e d u li t e r h a d a p b a h a y a r o k o k d a n d a m p a k n y a t e r h a d a p r em a j a m i s a l n y a d e n g a n m e m b e r i k a n p e n g a ra h a n l a n g s u n g k e p a d a o r a n g t u a , p a r a p r o d u s e n d a n p e n g e c e r , s e r t a m e n d u k u n g s e m u a k e g i a t a n y a n g k om m i t u n t u k p e n y e l a m a t a n g e n e r a s i m u d a .

Item Type: Thesis (S2)
NIM: 55208110051
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 384 Communications Telemunications/Komunikasi Telekomunikasi > 384.3 Computer Communication/Komunikasi Komputer
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Virda Syifa
Date Deposited: 03 Jan 2019 08:00
Last Modified: 03 Jan 2019 08:00
URI: http://repository.mercubuana.ac.id/id/eprint/42684

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