NURLELI, (2017) PENGARUH ADVERTISING, SALES PROMOTION, PUBLICITY DAN PUREL TERHADAP BRAND AWARENESS SERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMASANGAN IKLAN (Studi Kasus Pada MNC Channels Berdasarkan Agency Advertising dibawah PPPI). S2 thesis, Universitas Mercu Buana.
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Item Type: | Thesis (S2) |
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Call Number CD: | CD/551. 17 006 |
Call Number: | TM/51/17/041 |
NIM/NIDN Creators: | 55112110154 |
Uncontrolled Keywords: | Advertising, Sales Promotion, Publicity dan Purel, Brand Awareness, Purchase Desicion |
Divisions: | Pascasarjana > Magister Manajemen |
Depositing User: | Admin Perpus UMB |
Date Deposited: | 18 Mar 2017 15:59 |
Last Modified: | 09 Nov 2023 08:13 |
URI: | http://repository.mercubuana.ac.id/id/eprint/33991 |
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