PENGARUH ADVERTISING, SALES PROMOTION, PUBLICITY DAN PUREL TERHADAP BRAND AWARENESS SERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMASANGAN IKLAN (Studi Kasus Pada MNC Channels Berdasarkan Agency Advertising dibawah PPPI)

NURLELI, NURLELI (2017) PENGARUH ADVERTISING, SALES PROMOTION, PUBLICITY DAN PUREL TERHADAP BRAND AWARENESS SERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMASANGAN IKLAN (Studi Kasus Pada MNC Channels Berdasarkan Agency Advertising dibawah PPPI). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PENGARUH ADVERTISING, SALES PROMOTION, PUBLICITY DAN PUREL TERHADAP BRAND AWARENESS SERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMASANGAN IKLAN (Studi Kasus Pada MNC Channels Berdasarkan Agency Advertising dibawah PPPI)

Item Type: Thesis (S2)
Call Number CD: CD/551. 17 006
Call Number: TM/51/17/041
NIM/NIDN Creators: 55112110154
Uncontrolled Keywords: Advertising, Sales Promotion, Publicity dan Purel, Brand Awareness, Purchase Desicion
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.1 Advertising/Periklanan
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 18 Mar 2017 15:59
Last Modified: 17 Apr 2024 08:08
URI: http://repository.mercubuana.ac.id/id/eprint/33991

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