Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Terjadinya Impulsive Buying Behavior (Kajian Konsumen Batik Keris Supermall Karawaci Tangerang)

MAULANA, ANDY (2017) Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Terjadinya Impulsive Buying Behavior (Kajian Konsumen Batik Keris Supermall Karawaci Tangerang). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini berjudul “Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Terjadinya Impulsive Buying Behaviour (Kajian Konsumen Batik Keris Supermall Karawaci di Tangerang), bertujuan untuk mengetahui tanggapan konsumen Batik Keris Supermall Karawaci di Tangerang mengenai pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Terjadinya Impulsive Buying Behaviour (Kajian Konsumen Batik Keris Supermall Karawaci di Tangerang). Penelitian melibatkan 150 responden. Metode analisis data menggunakan Structural Equation Modeling. Hasil pengujian hipotesis menunjukan pengaruh yang tidak signifikan antara Shopping Lifestyle terhadap Impulsive Buying Behaviour, variabel lain menunjukan hasil yang signifikan antara Hedonic Shopping Motivation terhadap Impulsive Buying Behaviour. Untuk penelitian selanjutnya disarankan melakukan penelitian pada perusahaan/organisasi lain.This study, entitled "Effects of Shopping Lifestyle and Hedonic Shopping Motivation Against the occurrence of Impulsive Buying Behavior (Study of Consumer Batik Keris Supermall Karawaci in Tangerang), aims to determine consumer response Batik Keris Supermall Karawaci in Tangerang on the effect of Shopping Lifestyle and Hedonic Shopping Motivation Against the occurrence of Impulsive Buying Behaviour (Consumer Assessment Batik Keris Supermall Karawaci in Tangerang). The study involved 150 respondents. Methods of data analysis using Structural Equation Modeling. Hypothesis testing results showed no significant effect on Lifestyle Shopping on Impulsive Buying Behavior, other variables showed a significant result between Hedonic Shopping Motivation to Impulsive Buying Behavior. For further research suggested doing research on companies / organizations.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 273
NIM/NIDN Creators: 43112010331
Uncontrolled Keywords: Shopping Lifestyle, Hedonic Shopping Motivation dan Impulsive Buying Behaviour
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 31 Mar 2017 14:03
Last Modified: 28 Feb 2024 01:24
URI: http://repository.mercubuana.ac.id/id/eprint/33797

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