SAPUTRI, AFRI LIANY EKA (2017) PENGARUH KUALITAS PRODUK, PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN BURGER KING JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian bertujuan untuk menguji dan menganalisis pengaruh Kualitas Produk, Pelayanan, dan Harga terhadap Loyalitas Pelanggan Burger King Jarta Barat. Teknik pengambilan sampel dalam penelitian ini yaitu Convenince Sampling. Responden dalam penelitian ini sebnayak 180 reponden dari konsumen yaitu pelanggan Burger King di daerah Jakarta Barat. Pendekatan yang digunakan dalam ini adalah Struktual Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian menunjukan bahwa kualitas produk memberikan pengaruh yang positif terhadap loyalitas pelanggan, pelayanan berpengaruh positif terhadap loyalitas pelanggan. Dan kemudian yang terakhir harga berpengaruh negativ terhadap loyalitas pelanggan.The study aims to review and analyze the influence Quality Testing Products, Services, And the price on Customer Loyalty Burger King Jarta West. Sampling Techniques That singer Research hearts convenince sampling. Respondents hearts Singer Research sebnayak 180 respondents from consumer that Burger King customers in the area is Jakarta West. The approach used is a structural singer hearts Equation Model (SEM) WITH Smart-PLS analysis tools. Results showed that the Product Quality the positive impact and significant no against customer loyalty, Services And signifikan against the positive effect of customer loyalty. And then the latter in the price and not a significant positive effect against customer loyalty.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 291 |
| NIM/NIDN Creators: | 43113010235 |
| Uncontrolled Keywords: | Kualitas Produk, Pelayanan, Harga, Loyalitas Pelanggan, Stuctual Equation Model (SEM), partial Least Square (PLS) |
| Subjects: | 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 24 Mar 2017 13:55 |
| Last Modified: | 28 Feb 2024 07:08 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33695 |
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