NUFUS, PUTRI SIFA'UN (2017) PENGARUH KREATIVITAS, LOYALITAS DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN ( Studi Kasus Pada PT Surya Sapta Cakrawala). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kreativitas, loyalitas, dan komunikasi interpersonal terhadap kinerja karyawan.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif.Objek penelitian ini adalah seluruh karyawan PT. Surya Sapta Cakrawala dengan populasi yaitu 30 orang. Teknik pengambilan sampel menggunakan sampel jenuh dengan jumlah sampel 30 orang. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan analisis Smart-PLS. Hasil penelitian ini menunjukan kreativitas berpengaruh positif dan tidak signifikan terhadap kinerja karyawan. Loyalitas berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan. Komunikasi Interpersonal berpengaruh positif dan Signifikan terhadap kinerja karyawan.This study aims to examine and analyze the influence of creativity,loyalty, and interpersonal communication on employee performance. The method used in this research is descriptive method. The object of this study were all employees of PT. Surya Sapta Cakrawala with a population that is 30 people. The sampling technique using saturated sample with a sample size of 30 people. The approach used in this research is Structural Equation Model (SEM) with Smart-PLS analysis. The results of this study showed creativity and no significant positive effect on employee performance. Loyalty and no significant negative influence on employee performance. Interpersonal communication and significant positive effect on employee performance.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 17 232 |
| NIM/NIDN Creators: | 43113010160 |
| Uncontrolled Keywords: | Kreativitas, Loyalitas, Komunikasi Interpersonal, Kinerja Karyawan. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.3 Imagination, Imagery, Creativity/Daya Khayal, Imajinasi, Kreativitas > 153.35 Creativity/Kreativitas 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 20 Mar 2017 15:00 |
| Last Modified: | 26 Feb 2024 01:35 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33590 |
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